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About BDA
The BDA Story
How a global professional association was built to define, standardise, and elevate the business development profession worldwide.
Our Journey
From Concept to Global Standard
BDA was established in London with a single purpose: to formalise business development as a recognised, measurable, and globally governed profession.
The
Gap
Gap
Why Business Development Needed a Standard
Business development had evolved far beyond sales into a strategic growth discipline — yet no recognised competency framework existed. Practitioners operated without shared definitions, credentials, or professional benchmarks.
BDA
Founded
Founded
The Formation of the Global Standard
The Business Development Association was established in London to fill this gap — creating the world’s first independent, non-profit professional body dedicated exclusively to the business development discipline.
BoCK™
Establishing the BDA BoCK™
The BDA Body of Competency & Knowledge (BoCK™) was developed as the core global framework — defining the behavioural and knowledge-based competencies that underpin professional excellence in BD.
CP &
SCP
SCP
36+
Countries
Countries
Building a Global Professional Ecosystem
Today, BDA connects professionals and institutions across 36+ countries through a governed network of certified practitioners, accredited partners, and institutional members — all aligned to the same global standard.
2026
BoCK
BoCK
The Ongoing Commitment
BDA continuously evolves its standards alongside market and digital transformations. The BDA BoCK™ 2026 Edition reflects the latest global developments in the profession, ensuring relevance, rigour, and recognition for years to come.
Our Foundation
A Discipline, Not a Trend
Business development is a strategic, ethical, and measurable discipline — essential for long-term organisational competitiveness. BDA was built on four foundational principles.
Global Standards
One unified framework — the BDA BoCK™ — defining professional excellence across all markets and geographies.
Integrity & Ethics
A governed, non-commercial body with transparent processes, an independent ethics framework, and a global Code of Conduct.
Global Reach
Professionals and institutions across 36+ countries, connected through a shared standard and a governed professional community.
Continuous Evolution
BDA standards evolve with the profession — reflecting digital transformation, market shifts, and emerging BD competencies.
Business development is not a role — it is a profession. And every profession deserves a global standard. — Business Development Association (BDA®), London
Be Part of the Global Standard
Join thousands of professionals who have aligned their careers with the world’s leading BD framework.
