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The Global Standard
BDA® Vision & Mission
The Business Development Association was established with a clear and enduring purpose: to elevate business development into a globally recognized, professionally structured discipline — and to serve as the definitive global authority for BD standards, credentials, and community.
Our Purpose
Vision & Mission
The BDA's vision and mission define why we exist, what we are committed to achieving, and how we serve the global BD profession.
Our Vision
"A world where Business Development is universally recognized as a structured, respected, and professionally credentialed discipline."
The BDA envisions a future in which business development professionals everywhere — regardless of geography, industry, or organizational context — are recognized for the strategic value they create, supported by a globally accepted competency framework, and empowered by internationally recognized credentials.
Our Mission
"To establish, advance, and promote the global standard for business development as a profession."
The BDA fulfills its mission by developing and maintaining the BDA BoCK™ competency framework, issuing globally recognized certifications (BDA-CP™ and BDA-SCP™), building a vibrant global community of BD professionals, and advocating for the recognition of BD as a formal, structured profession worldwide.
Core Values
What We Stand For
The BDA's core values guide every decision, every standard, and every interaction — ensuring that the BDA consistently delivers on its mission with integrity and excellence.
Global Perspective
We think and act globally — ensuring that BDA standards, credentials, and community are relevant and accessible to BD professionals in every part of the world.
Integrity
We operate with the highest standards of integrity in everything we do — from the rigor of our certification processes to the transparency of our governance structures.
Excellence
We are committed to excellence in all aspects of our work — setting the highest standards for BD competency, certification quality, and professional community.
Inclusivity
We are committed to building a BD profession that is diverse, equitable, and inclusive — ensuring that every professional has equal access to opportunity and recognition.
Strategic Focus
How BDA Delivers Its Mission
The BDA pursues its mission through three strategic pillars that guide all programs, initiatives, and investments.
01
Standards & Credentials
Developing and maintaining the BDA BoCK™ competency framework and issuing globally recognized certifications (BDA-CP™ and BDA-SCP™) that validate professional competency in business development at every career level — aligned with ISO 17024.
02
Community & Advocacy
Building a vibrant global community of BD professionals through membership programs, events, regional chapters, and partnerships — and advocating for the recognition of BD as a formal, structured profession in organizations, governments, and academic institutions worldwide.
03
Education & Development
Supporting the professional development of BD practitioners through approved training partners, exam preparation resources, the BDA BoCK™ guide, and continuing education programs that keep BD professionals at the forefront of their field.
Be Part of the Global BD Standard
Join the BDA and contribute to a global mission to elevate business development as a recognized, respected, and professionally credentialed discipline.
