Michael Reed is an internationally certified trainer in business development and leadership, as well as a prominent motivational speaker with over 16 years of experience in corporate training, professional communication, and public speaking. He has dedicated his career to developing interactive, experience-based training methods that combine verbal and visual communication (including virtual reality and holographic elements) to enhance learner engagement and maximize impact.

He founded a specialized academy for public speaking, serving more than 50,000 individuals annually across the globe. His approach focuses on designing personalized delivery styles that reflect each trainee’s identity and strengthen their communication and influence skills. Aaron’s personal journey—from being a shy individual to becoming a global trainer—has inspired many and shaped his transformative training philosophy.

Aaron has delivered training in over 90 countries and worked with major corporations as well as international non-profits. He has led more than 5,000 workshops and training events.

His key achievements include designing hybrid training models that blend in-person presence with virtual technologies and coaching hundreds of trainees who later became influential speakers or achieved breakthroughs in public communication. He has also worked with diverse community groups, including individuals with disabilities, former inmates, and hospital patients, using communication as a tool for transformation.

Aaron’s training style is deeply human-centered, known for tailoring custom programs to meet the unique needs of each client. His vision perfectly aligns with BDA’s methodology of results-driven training and strategic transformation in business development and leadership.

Emma Clarke is one of the UK’s foremost specialists in business development and workplace innovation. With over 14 years of experience, she has led strategic transformation initiatives for SMEs across the UK and Europe. Emma holds a Master’s degree in Entrepreneurship from Imperial College London and is known for her creative analytical approach that bridges design thinking with practical business planning.

She began her career at top consulting firms, helping clients from various sectors develop new business models, drive organic growth, and enter new markets. Later, she founded her own London-based consultancy focused on empowering internal teams and fostering a culture of innovation.

Emma has delivered over 3,000 hours of live training and helped more than 200 companies build sustainable business development strategies. Her programs are known for blending strategic analysis tools (such as the Business Model Canvas and SWOT) with interactive methods and real-world exercises, ensuring that every participant walks away with a clear, actionable plan.

She has co-developed advanced programs with leading universities and is recognized as a key advocate for women’s participation in entrepreneurship. Emma leads specialized training initiatives for female leaders in startups and innovation hubs.

Her training style is clear and deep, prioritizing the real needs of each trainee or organization. This makes her an ideal partner for any entity seeking to enhance market capabilities or restructure their business model.

Daniel Morgan is a U.S.-based business development expert with more than 18 years of experience in corporate growth and global expansion, particularly within the tech, professional services, and consulting sectors. He is widely recognized for his exceptional ability to scale startups into profitable, sustainable enterprises through customized strategies that combine innovation and in-depth market analysis.

Holding dual master’s degrees in Business Administration (MBA) and Data Analytics from Stanford University, Daniel began his career in Silicon Valley as a business development consultant for leading tech companies. He has led successful expansion projects in more than 12 countries and helped multiple U.S. firms double their revenues in short timeframes.

His expertise includes designing sales structures and preparing teams for transitional phases such as digital transformation or market entry. His approach is data-driven, focused on building smart, measurable business plans with clearly defined KPIs.

Daniel is also known for his executive coaching abilities, training leadership teams in long-term strategic thinking. He has become a trusted advisor for international companies and startup accelerators alike. With over 200 international workshops and appearances as a keynote speaker in both Europe and the U.S., his global impact is well established.

Daniel believes that business development is more than sales — it is a deliberate mix of analysis, vision, and strategic execution. His training programs not only transfer knowledge but also cultivate immediately applicable leadership skills.

Elizabeth Coleman is one of the UK’s leading experts in business development and strategic transformation, bringing over 15 years of experience across consulting firms, executive education, and corporate advisory. Her approach focuses on helping businesses redesign their operating models to stay competitive and innovative in fast-evolving markets.

She began her career as a strategic analyst at one of London’s top consulting firms, before launching her own consultancy — now a reference point for SME transformation and organizational development. Elizabeth has also collaborated with government institutions and international NGOs on economic reform and business capacity-building programs.

Her areas of expertise include value-based business modeling, organizational redesign, and change leadership. She has developed proprietary frameworks used by European and MENA training centers under international certification schemes.

Elizabeth’s training methodology blends design thinking, market analysis tools, and group facilitation techniques. She has personally trained over 3,000 professionals across 11 countries and has spoken at global platforms such as the BDA Forum and the European Business Growth Summit.

She is known for her ability to translate vision into actionable plans and her talent for working with diverse, cross-cultural teams — making her sessions both impactful and globally relevant.