BDA Recognizes Global Alignment with the Global Positioning Institute (GPI®)

The Business Development Association (BDA®) has announced its recognition of global conceptual alignment with the Global Positioning Institute (GPI®), an emerging independent initiative focused on positioning, reputation, and strategic identity as critical drivers of sustainable growth and long-term competitiveness.

As the global standard-setting authority for business development, BDA continuously monitors and engages with evolving thought leadership initiatives that contribute to adjacent domains shaping the future of growth, competitiveness, and strategic differentiation.

The Global Positioning Institute represents a future-oriented platform exploring how positioning and reputation intersect with business development strategy, leadership, and long-term value creation. Its conceptual focus aligns with BDA’s standards-based approach to business development, particularly in areas related to strategic differentiation, market positioning, and ecosystem-driven growth.

BDA’s recognition of alignment reflects an awareness of the broader professional ecosystem influencing business development practice. This recognition does not imply accreditation, governance authority, or formal partnership status under BDA’s certification or partnership frameworks.

By acknowledging aligned global initiatives such as GPI, BDA reinforces its commitment to advancing business development as a disciplined profession—supported by global standards, informed by emerging strategic thinking, and connected to the evolving realities of competitive markets.

Further updates regarding global alignment initiatives will be communicated as these platforms continue to evolve and contribute to professional discourse.