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What Is Business Development?
Business Development is the strategic process of identifying, creating, and capturing value through the establishment and expansion of mutually beneficial relationships, partnerships, and market opportunities that drive sustainable organizational growth.
Business development is one of the most used and most misunderstood terms in business. For some, it means sales; for others, partnerships or deal-making.
At the Business Development Association (BDA), the global authority for business development standards, this ambiguity is addressed through a clear, research-based definition supported by a comprehensive competency and knowledge framework.
This page establishes a global reference point by presenting the official definition, the BDA Body of Competency & Knowledge (BDA-BoCK®), the business development lifecycle, the metrics that matter, and the pathways through which professionals and institutions can align with world-class practice.
Global Standards of the Business Development Profession
The Global Standard.
BDA® is dedicated to establishing and maintaining the highest standards, regulations and best practices for the practice of business development and our business development certifications.
The global standards of practice are defined by the A Guide to the Business Development Body of Competency & Knowledge (BDA BoCK® Guide) and the core certifications. The Competency Model and certifications are based on the current version of BDA BoCK® Guide.
Business Development is the strategic process of identifying, creating, and capturing value through the establishment and expansion of mutually beneficial relationships, partnerships, and market opportunities that drive sustainable organizational growth.
For More About The BDA Competency & Knowledge (BoCK)
The association has developed a comprehensive framework of competencies and knowledge. BDA BoCK® To be a global reference for best practices. It includes:
- Behavioral Competencies
- Knowledge-Based Competencies
This framework is the cornerstone of all the association's business development certifications and accreditations.
Business Development vs. Sales and Marketing
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Marketing and sales go beyond creating new markets, building strategic partnerships, and designing innovative growth models that open revenue streams and opportunities that did not exist before.
Sales
Focus on converting this interest into actual deals by convincing the client, negotiating, and closing contracts to generate direct revenue.
Marketing
It aims to build awareness of products or services, and create interest among potential customers through campaigns, advertisements, and promotional activities.
The Business Development Association (BDA) was established to address a fundamental gap in the business world:
the absence of a clear, globally accepted definition and professional standard for business development.
Despite its critical role in driving organizational growth, business development had long been practiced without a unified framework. The term was widely used, yet inconsistently understood often conflated with sales, partnerships, or commercial activities, without clear boundaries, competencies, or performance standards.
BDA was founded to resolve this fragmentation by serving as the global standard-setting body for business development. Its purpose is to define the discipline, establish professional competency and knowledge standards, and provide a consistent reference framework that aligns practitioners, organizations, educators, and policymakers worldwide.
BDA Certification: BDA-CP & BDA-SCP
The BDA-CP™ (Certified Professional) certification recognizes professionals demonstrating proficiency in Business Development as a structured discipline focused on growth, partnerships, and strategic opportunity design.
The BDA-SCP™ (Senior Certified Professional) certification recognizes senior-level professionals who lead Business Development strategy, growth initiatives, and organizational value creation at an advanced level.
