Market & Competitive Analysis for Business Development
Market & Competitive Analysis enables BD professionals to understand industries, evaluate competitors, predict trends, and identify opportunities. It forms the analytical foundation of all strategic BD activities.
The competency involves gathering, analyzing, and interpreting market, customer, and competitor insights to guide business growth, positioning, and strategic decisions.
— BDA Body of Competency & Knowledge (BDA-BoCK™)
1. Industry Research & Competitive Benchmarking
- Collecting and analyzing market data to understand industry dynamics and competitor strengths.
2. Identifying Business Opportunities
- Translating insights into new markets, customer segments, partnership opportunities, or product innovations.
3. SWOT, PESTEL & Porter’s Five Forces
- Applying structured frameworks to evaluate external and internal environments.
For All BD Professionals
Conducts competitor scans and basic market research.
Interprets data to identify gaps, needs, and opportunities.
Uses SWOT and PESTEL in decision-making.
Monitors industry trends and customer behavior.
Presents findings clearly and logically.
For Senior Professionals & Executives
- Designs full-scale market assessments for strategic decisions.
- Leads competitive intelligence programs.
- Uses advanced analytical models for forecasting and market sizing.
- Advises executive leadership on market positioning.
- Translates insights into new business lines or strategic pivots.
SWOT Analysis
PESTEL Analysis
Porter’s Five Forces
Competitive Benchmarking
TAM–SAM–SOM Market Sizing
Customer Segmentation Models
Trend Forecasting Tools
Opportunity Mapping Frameworks
The BDA-BoCK™ defines the global standard for Business Development competencies.
BDA Certification: BDA-CP & BDA-SCP
The BDA Business Development Certified Professional (BDA-CP) certification recognizes professionals demonstrating proficiency in Business Development as a structured discipline focused on growth, partnerships, and strategic opportunity design.
The BDA-SCP™ certification recognizes senior-level professionals who lead Business Development strategy, growth initiatives, and organizational value creation at an advanced level.
