Business Model Innovation
Reconfigure how an organisation creates, delivers and captures value.
Knowledge competency · K-03
Innovation in Business Development
Identify, evaluate and apply innovation to create new sources of Business Development value.
7%Exam weight
Official competency definition
Innovation is a practical route to new Business Development value.
Innovation is the engine of growth and the antidote to commoditization. In a world of rapid technological change and shifting customer expectations, the ability to innovate is no longer a luxury; it is a survival imperative. For the business development professional, innovation is not just about coming up with new product ideas; it is about finding new ways to create and capture value for the customer and the organization.
BDA Body of Competency & Knowledge 2026 · Chapter 13 · reproduced without amendment
Competency architecture
Three dimensions of innovation in Business Development
Disruptive vs. Incremental Innovation
Distinguish transformational change from disciplined improvement of existing offerings.
Leveraging Technology for BD
Use technology to create, enable and scale new Business Development opportunities.
Innovation strategy
What innovation in Business Development covers
This innovation in business development competency supports opportunity discovery, business model thinking, disruptive insight and effective technology adoption.
Business Models
Explore new ways to create, deliver and capture value.
Innovation Types
Assess incremental, disruptive and business-model innovation.
Technology
Evaluate technology-enabled market and customer opportunities.
Examination alignment
A 7% weighted BDA knowledge competency
7%Innovation exam weight
Domain II: Knowledge Competencies.
Task and assessment enablers
Identify and apply innovation opportunities.
- Evaluate new business models.
- Distinguish disruptive and incremental innovation.
- Leverage technology for BD.
- Assess the value of innovation opportunities.
Business Model Innovation
- Analyse how a company creates, delivers and captures value.
- Use the Business Model Canvas to identify opportunities for reconfiguration.
- Evaluate new value propositions, channels and revenue streams.
Innovation Types
- Differentiate incremental from disruptive innovation.
- Assess the potential impact of a new innovation on customers and markets.
- Recognise the risk, uncertainty and adoption requirements of innovation.
Technology for BD
- Identify technologies that can enable new Business Development opportunities.
- Evaluate how technology changes customer value and commercial models.
- Recommend practical applications that support BD outcomes.
Connected competencies
Capabilities that turn innovation into business value
Official preparation resources
Build the knowledge behind Business Development innovation
Study the BDA BoCK chapter, prepare through the BDA Learning System and use accredited learning opportunities to build innovation judgement.
BDA BoCK Global Edition. The definitive reference for all 14 BDA competencies.
BDA Learning System. Structured preparation for BDA-CP® and BDA-SCP® with separate question banks.
Accredited providers. Explore courses aligned with the BDA BoCK.
Ready to turn innovation into Business Development value?
Build the frameworks and judgement needed to identify, evaluate and apply innovation opportunities.