{"id":24121,"date":"2026-06-04T14:56:05","date_gmt":"2026-06-04T11:56:05","guid":{"rendered":"https:\/\/bda-global.org\/?page_id=24121"},"modified":"2026-06-04T16:00:00","modified_gmt":"2026-06-04T13:00:00","slug":"business-development-capability-maturity-model","status":"publish","type":"page","link":"https:\/\/bda-global.org\/en\/business-development-capability-maturity-model\/","title":{"rendered":"BD-CMM"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\r\n\r\n\r\n\r\n\r\nBusiness Development Capability Maturity Model (BD-CMM\u00ae) | BDA Global<\/title>\r\n<meta name=\"description\" content=\"The BDA Business Development Capability Maturity Model (BD-CMM\u00ae) \u2014 a structured five-level framework to assess, benchmark, and improve organisational BD capability.\">\r\n<style>\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n BD-CMM\u00ae Page \u2014 BDA Global\r\n Namespace: #bda-cmm-v1\r\n Brand: Navy #0d2248 | Blue #0f91e0 | Sky #7ecfff | White\r\n ALL CSS scoped to #bda-cmm-v1 \u2014 zero global overrides\r\n \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n\r\n#bda-cmm-v1 {\r\n font-family: 'Segoe UI', Arial, sans-serif;\r\n color: #1a2e5a;\r\n line-height: 1.7;\r\n -webkit-font-smoothing: antialiased;\r\n}\r\n#bda-cmm-v1 *, #bda-cmm-v1 *::before, #bda-cmm-v1 *::after {\r\n box-sizing: border-box;\r\n}\r\n#bda-cmm-v1 img { display: block; max-width: 100%; }\r\n#bda-cmm-v1 a { color: #0f91e0; text-decoration: none; }\r\n#bda-cmm-v1 a:hover { text-decoration: underline; }\r\n\r\n\/* \u2500\u2500 CONTAINER \u2500\u2500 *\/\r\n#bda-cmm-v1 .cmm-container {\r\n max-width: 1160px;\r\n margin: 0 auto;\r\n padding: 0 24px;\r\n}\r\n\r\n\/* \u2500\u2500 BREADCRUMB \u2500\u2500 *\/\r\n#bda-cmm-v1 .cmm-breadcrumb {\r\n background: #f4f8fc;\r\n border-bottom: 1px solid #dde8f4;\r\n padding: 10px 0;\r\n font-size: 13px;\r\n color: #6a85a0;\r\n}\r\n#bda-cmm-v1 .cmm-breadcrumb a { color: #0f91e0; }\r\n#bda-cmm-v1 .cmm-breadcrumb span { margin: 0 6px; color: #b0c4d8; }\r\n\r\n\/* \u2500\u2500 HERO \u2500\u2500 *\/\r\n#bda-cmm-v1 .cmm-hero {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n min-height: 460px;\r\n overflow: hidden;\r\n}\r\n#bda-cmm-v1 .cmm-hero-image {\r\n position: relative;\r\n overflow: hidden;\r\n}\r\n#bda-cmm-v1 .cmm-hero-image img {\r\n width: 100%;\r\n height: 100%;\r\n object-fit: cover;\r\n object-position: center top;\r\n}\r\n#bda-cmm-v1 .cmm-hero-content {\r\n background: linear-gradient(135deg, #0d2248 0%, #0a4a6e 60%, #0a6e8a 100%);\r\n padding: 56px 48px;\r\n display: flex;\r\n flex-direction: column;\r\n justify-content: center;\r\n position: relative;\r\n overflow: hidden;\r\n}\r\n#bda-cmm-v1 .cmm-hero-content::before {\r\n content: '';\r\n position: absolute;\r\n inset: 0;\r\n background-image: radial-gradient(circle, rgba(255,255,255,0.05) 1px, transparent 1px);\r\n background-size: 24px 24px;\r\n pointer-events: none;\r\n}\r\n#bda-cmm-v1 .cmm-hero-tag {\r\n display: inline-block;\r\n background: rgba(15,145,224,0.20);\r\n border: 1px solid rgba(15,145,224,0.40);\r\n color: #7ecfff;\r\n font-size: 11px;\r\n font-weight: 700;\r\n letter-spacing: 1.2px;\r\n text-transform: uppercase;\r\n padding: 5px 14px;\r\n border-radius: 20px;\r\n margin-bottom: 20px;\r\n width: fit-content;\r\n}\r\n#bda-cmm-v1 .cmm-hero-title {\r\n font-size: 36px;\r\n font-weight: 800;\r\n color: #fff;\r\n line-height: 1.2;\r\n margin-bottom: 16px;\r\n position: relative;\r\n}\r\n#bda-cmm-v1 .cmm-hero-title span { color: #7ecfff; }\r\n#bda-cmm-v1 .cmm-hero-sub {\r\n font-size: 16px;\r\n color: rgba(255,255,255,0.82);\r\n margin-bottom: 32px;\r\n max-width: 480px;\r\n position: relative;\r\n}\r\n#bda-cmm-v1 .cmm-hero-sub a { color: #7ecfff; }\r\n#bda-cmm-v1 .cmm-hero-btns {\r\n display: flex;\r\n gap: 12px;\r\n flex-wrap: wrap;\r\n position: relative;\r\n}\r\n#bda-cmm-v1 .cmm-btn-primary {\r\n background: #0f91e0;\r\n color: #fff;\r\n padding: 13px 28px;\r\n border-radius: 6px;\r\n font-size: 14px;\r\n font-weight: 700;\r\n border: none;\r\n cursor: pointer;\r\n text-decoration: none;\r\n display: inline-block;\r\n transition: background 0.2s;\r\n}\r\n#bda-cmm-v1 .cmm-btn-primary:hover { background: #0a7abf; text-decoration: none; }\r\n#bda-cmm-v1 .cmm-btn-outline {\r\n background: transparent;\r\n color: #7ecfff;\r\n padding: 13px 28px;\r\n border-radius: 6px;\r\n font-size: 14px;\r\n font-weight: 700;\r\n border: 1.5px solid rgba(126,207,255,0.5);\r\n cursor: pointer;\r\n text-decoration: none;\r\n display: inline-block;\r\n transition: all 0.2s;\r\n}\r\n#bda-cmm-v1 .cmm-btn-outline:hover { border-color: #7ecfff; color: #fff; text-decoration: none; }\r\n\r\n\/* \u2500\u2500 STATS STRIP \u2500\u2500 *\/\r\n#bda-cmm-v1 .cmm-stats {\r\n background: #0d2248;\r\n padding: 28px 0;\r\n}\r\n#bda-cmm-v1 .cmm-stats-grid {\r\n display: grid;\r\n grid-template-columns: repeat(4, 1fr);\r\n gap: 0;\r\n}\r\n#bda-cmm-v1 .cmm-stat-item {\r\n text-align: center;\r\n padding: 16px 24px;\r\n border-right: 1px solid rgba(255,255,255,0.1);\r\n}\r\n#bda-cmm-v1 .cmm-stat-item:last-child { border-right: none; }\r\n#bda-cmm-v1 .cmm-stat-num {\r\n font-size: 32px;\r\n font-weight: 800;\r\n color: #7ecfff;\r\n line-height: 1;\r\n margin-bottom: 6px;\r\n}\r\n#bda-cmm-v1 .cmm-stat-label {\r\n font-size: 12px;\r\n color: rgba(255,255,255,0.65);\r\n text-transform: uppercase;\r\n letter-spacing: 0.8px;\r\n}\r\n\r\n\/* \u2500\u2500 SECTION BASE \u2500\u2500 *\/\r\n#bda-cmm-v1 .cmm-section {\r\n padding: 72px 0;\r\n}\r\n#bda-cmm-v1 .cmm-section-alt {\r\n background: #f4f8fc;\r\n}\r\n#bda-cmm-v1 .cmm-section-dark {\r\n background: #0d2248;\r\n color: #fff;\r\n}\r\n#bda-cmm-v1 .cmm-section-mid {\r\n background: #e8f2fb;\r\n}\r\n#bda-cmm-v1 .cmm-section-label {\r\n font-size: 11px;\r\n font-weight: 700;\r\n letter-spacing: 1.5px;\r\n text-transform: uppercase;\r\n color: #0f91e0;\r\n margin-bottom: 12px;\r\n}\r\n#bda-cmm-v1 .cmm-section-dark .cmm-section-label { color: #7ecfff; }\r\n#bda-cmm-v1 .cmm-section-title {\r\n font-size: 30px;\r\n font-weight: 800;\r\n color: #0d2248;\r\n margin-bottom: 16px;\r\n line-height: 1.25;\r\n}\r\n#bda-cmm-v1 .cmm-section-dark .cmm-section-title { color: #fff; }\r\n#bda-cmm-v1 .cmm-section-title span { color: #0f91e0; }\r\n#bda-cmm-v1 .cmm-section-dark .cmm-section-title span { color: #7ecfff; }\r\n#bda-cmm-v1 .cmm-section-intro {\r\n font-size: 16px;\r\n color: #3a5070;\r\n max-width: 720px;\r\n line-height: 1.75;\r\n margin-bottom: 40px;\r\n}\r\n#bda-cmm-v1 .cmm-section-dark .cmm-section-intro { color: rgba(255,255,255,0.80); }\r\n\r\n\/* \u2500\u2500 TWO-COL LAYOUT \u2500\u2500 *\/\r\n#bda-cmm-v1 .cmm-two-col {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n gap: 56px;\r\n align-items: center;\r\n}\r\n#bda-cmm-v1 .cmm-two-col-reverse { direction: rtl; }\r\n#bda-cmm-v1 .cmm-two-col-reverse > * { direction: ltr; }\r\n\r\n\/* \u2500\u2500 WHAT IS BD-CMM SECTION \u2500\u2500 *\/\r\n#bda-cmm-v1 .cmm-definition-box {\r\n background: #fff;\r\n border: 2px solid #0f91e0;\r\n border-radius: 12px;\r\n padding: 32px 36px;\r\n margin-bottom: 32px;\r\n}\r\n#bda-cmm-v1 .cmm-definition-box .def-label {\r\n font-size: 11px;\r\n font-weight: 700;\r\n letter-spacing: 1.2px;\r\n text-transform: uppercase;\r\n color: #0f91e0;\r\n margin-bottom: 10px;\r\n}\r\n#bda-cmm-v1 .cmm-definition-box .def-text {\r\n font-size: 17px;\r\n color: #0d2248;\r\n font-style: italic;\r\n line-height: 1.7;\r\n}\r\n#bda-cmm-v1 .cmm-body-text {\r\n font-size: 15px;\r\n color: #3a5070;\r\n line-height: 1.8;\r\n margin-bottom: 16px;\r\n}\r\n#bda-cmm-v1 .cmm-body-text a { color: #0f91e0; }\r\n\r\n\/* \u2500\u2500 MATURITY LEVELS \u2500\u2500 *\/\r\n#bda-cmm-v1 .cmm-levels-grid {\r\n display: flex;\r\n flex-direction: column;\r\n gap: 0;\r\n border-radius: 14px;\r\n overflow: hidden;\r\n box-shadow: 0 4px 24px rgba(13,34,72,0.10);\r\n}\r\n#bda-cmm-v1 .cmm-level-card {\r\n display: grid;\r\n grid-template-columns: 80px 1fr;\r\n background: #fff;\r\n border-bottom: 1px solid #e8f0f8;\r\n transition: transform 0.15s, box-shadow 0.15s;\r\n cursor: default;\r\n}\r\n#bda-cmm-v1 .cmm-level-card:last-child { border-bottom: none; }\r\n#bda-cmm-v1 .cmm-level-card:hover {\r\n transform: translateX(4px);\r\n box-shadow: -4px 0 0 #0f91e0;\r\n}\r\n#bda-cmm-v1 .cmm-level-num {\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n font-size: 28px;\r\n font-weight: 900;\r\n padding: 28px 16px;\r\n}\r\n#bda-cmm-v1 .cmm-level-card[data-level=\"1\"] .cmm-level-num { background: #e8f2fb; color: #5a9fd4; }\r\n#bda-cmm-v1 .cmm-level-card[data-level=\"2\"] .cmm-level-num { background: #d4e8f7; color: #3a85c4; }\r\n#bda-cmm-v1 .cmm-level-card[data-level=\"3\"] .cmm-level-num { background: #b8d8f0; color: #1a6aad; }\r\n#bda-cmm-v1 .cmm-level-card[data-level=\"4\"] .cmm-level-num { background: #8ec4e8; color: #0d4d8a; }\r\n#bda-cmm-v1 .cmm-level-card[data-level=\"5\"] .cmm-level-num { background: #0f91e0; color: #fff; }\r\n#bda-cmm-v1 .cmm-level-body {\r\n padding: 24px 28px;\r\n}\r\n#bda-cmm-v1 .cmm-level-name {\r\n font-size: 17px;\r\n font-weight: 800;\r\n color: #0d2248;\r\n margin-bottom: 6px;\r\n}\r\n#bda-cmm-v1 .cmm-level-tag {\r\n display: inline-block;\r\n font-size: 10px;\r\n font-weight: 700;\r\n letter-spacing: 1px;\r\n text-transform: uppercase;\r\n padding: 3px 10px;\r\n border-radius: 20px;\r\n margin-bottom: 10px;\r\n}\r\n#bda-cmm-v1 .cmm-level-card[data-level=\"1\"] .cmm-level-tag { background: #e8f2fb; color: #3a85c4; }\r\n#bda-cmm-v1 .cmm-level-card[data-level=\"2\"] .cmm-level-tag { background: #d4e8f7; color: #1a6aad; }\r\n#bda-cmm-v1 .cmm-level-card[data-level=\"3\"] .cmm-level-tag { background: #b8d8f0; color: #0d4d8a; }\r\n#bda-cmm-v1 .cmm-level-card[data-level=\"4\"] .cmm-level-tag { background: #8ec4e8; color: #0d2248; }\r\n#bda-cmm-v1 .cmm-level-card[data-level=\"5\"] .cmm-level-tag { background: #0f91e0; color: #fff; }\r\n#bda-cmm-v1 .cmm-level-desc {\r\n font-size: 14px;\r\n color: #3a5070;\r\n line-height: 1.7;\r\n margin-bottom: 12px;\r\n}\r\n#bda-cmm-v1 .cmm-level-chars {\r\n display: flex;\r\n flex-wrap: wrap;\r\n gap: 6px;\r\n}\r\n#bda-cmm-v1 .cmm-level-char {\r\n font-size: 12px;\r\n background: #f0f6fc;\r\n color: #1a4a7a;\r\n padding: 4px 10px;\r\n border-radius: 4px;\r\n border: 1px solid #d0e4f4;\r\n}\r\n\r\n\/* \u2500\u2500 DIMENSIONS SECTION \u2500\u2500 *\/\r\n#bda-cmm-v1 .cmm-dims-grid {\r\n display: grid;\r\n grid-template-columns: repeat(3, 1fr);\r\n gap: 24px;\r\n}\r\n#bda-cmm-v1 .cmm-dim-card {\r\n background: #fff;\r\n border-radius: 12px;\r\n padding: 28px 24px;\r\n border-top: 4px solid #0f91e0;\r\n box-shadow: 0 2px 12px rgba(13,34,72,0.07);\r\n}\r\n#bda-cmm-v1 .cmm-dim-icon {\r\n width: 44px;\r\n height: 44px;\r\n background: #e8f4fc;\r\n border-radius: 10px;\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n margin-bottom: 16px;\r\n}\r\n#bda-cmm-v1 .cmm-dim-icon svg { width: 22px; height: 22px; fill: #0f91e0; }\r\n#bda-cmm-v1 .cmm-dim-title {\r\n font-size: 15px;\r\n font-weight: 800;\r\n color: #0d2248;\r\n margin-bottom: 8px;\r\n}\r\n#bda-cmm-v1 .cmm-dim-desc {\r\n font-size: 13px;\r\n color: #4a6a8a;\r\n line-height: 1.7;\r\n}\r\n\r\n\/* \u2500\u2500 ASSESSMENT SECTION \u2500\u2500 *\/\r\n#bda-cmm-v1 .cmm-assess-grid {\r\n display: grid;\r\n grid-template-columns: repeat(2, 1fr);\r\n gap: 24px;\r\n margin-bottom: 40px;\r\n}\r\n#bda-cmm-v1 .cmm-assess-card {\r\n background: rgba(255,255,255,0.08);\r\n border: 1px solid rgba(255,255,255,0.15);\r\n border-radius: 12px;\r\n padding: 28px;\r\n}\r\n#bda-cmm-v1 .cmm-assess-num {\r\n font-size: 36px;\r\n font-weight: 900;\r\n color: #7ecfff;\r\n line-height: 1;\r\n margin-bottom: 8px;\r\n}\r\n#bda-cmm-v1 .cmm-assess-title {\r\n font-size: 15px;\r\n font-weight: 700;\r\n color: #fff;\r\n margin-bottom: 8px;\r\n}\r\n#bda-cmm-v1 .cmm-assess-desc {\r\n font-size: 13px;\r\n color: rgba(255,255,255,0.70);\r\n line-height: 1.65;\r\n}\r\n\r\n\/* \u2500\u2500 BOCK ALIGNMENT TABLE \u2500\u2500 *\/\r\n#bda-cmm-v1 .cmm-table-wrap {\r\n overflow-x: auto;\r\n border-radius: 12px;\r\n box-shadow: 0 2px 16px rgba(13,34,72,0.08);\r\n}\r\n#bda-cmm-v1 .cmm-table {\r\n width: 100%;\r\n border-collapse: collapse;\r\n background: #fff;\r\n font-size: 14px;\r\n}\r\n#bda-cmm-v1 .cmm-table thead tr {\r\n background: #0d2248;\r\n color: #fff;\r\n}\r\n#bda-cmm-v1 .cmm-table thead th {\r\n padding: 14px 18px;\r\n text-align: left;\r\n font-weight: 700;\r\n font-size: 12px;\r\n letter-spacing: 0.5px;\r\n}\r\n#bda-cmm-v1 .cmm-table tbody tr {\r\n border-bottom: 1px solid #e8f0f8;\r\n transition: background 0.15s;\r\n}\r\n#bda-cmm-v1 .cmm-table tbody tr:hover { background: #f4f8fc; }\r\n#bda-cmm-v1 .cmm-table tbody td {\r\n padding: 14px 18px;\r\n color: #2a4060;\r\n vertical-align: top;\r\n}\r\n#bda-cmm-v1 .cmm-table tbody td:first-child {\r\n font-weight: 700;\r\n color: #0d2248;\r\n white-space: nowrap;\r\n}\r\n#bda-cmm-v1 .cmm-table tbody td a { color: #0f91e0; }\r\n#bda-cmm-v1 .cmm-table-badge {\r\n display: inline-block;\r\n font-size: 11px;\r\n font-weight: 700;\r\n padding: 3px 9px;\r\n border-radius: 20px;\r\n background: #e8f4fc;\r\n color: #0a5a9a;\r\n margin: 2px 2px 2px 0;\r\n}\r\n\r\n\/* \u2500\u2500 WHO BENEFITS \u2500\u2500 *\/\r\n#bda-cmm-v1 .cmm-who-grid {\r\n display: grid;\r\n grid-template-columns: repeat(3, 1fr);\r\n gap: 24px;\r\n}\r\n#bda-cmm-v1 .cmm-who-card {\r\n background: #fff;\r\n border-radius: 12px;\r\n padding: 28px 24px;\r\n box-shadow: 0 2px 12px rgba(13,34,72,0.07);\r\n border-bottom: 3px solid #0f91e0;\r\n}\r\n#bda-cmm-v1 .cmm-who-img {\r\n width: 64px;\r\n height: 64px;\r\n border-radius: 50%;\r\n object-fit: cover;\r\n margin-bottom: 16px;\r\n border: 3px solid #e8f4fc;\r\n}\r\n#bda-cmm-v1 .cmm-who-title {\r\n font-size: 15px;\r\n font-weight: 800;\r\n color: #0d2248;\r\n margin-bottom: 8px;\r\n}\r\n#bda-cmm-v1 .cmm-who-desc {\r\n font-size: 13px;\r\n color: #4a6a8a;\r\n line-height: 1.7;\r\n}\r\n\r\n\/* \u2500\u2500 ROADMAP \u2500\u2500 *\/\r\n#bda-cmm-v1 .cmm-roadmap {\r\n display: flex;\r\n flex-direction: column;\r\n gap: 0;\r\n position: relative;\r\n}\r\n#bda-cmm-v1 .cmm-roadmap::before {\r\n content: '';\r\n position: absolute;\r\n left: 28px;\r\n top: 0;\r\n bottom: 0;\r\n width: 2px;\r\n background: linear-gradient(to bottom, #0f91e0, #7ecfff);\r\n}\r\n#bda-cmm-v1 .cmm-road-step {\r\n display: grid;\r\n grid-template-columns: 60px 1fr;\r\n gap: 24px;\r\n padding: 20px 0;\r\n position: relative;\r\n}\r\n#bda-cmm-v1 .cmm-road-dot {\r\n width: 58px;\r\n height: 58px;\r\n border-radius: 50%;\r\n background: #0f91e0;\r\n color: #fff;\r\n font-size: 18px;\r\n font-weight: 900;\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n flex-shrink: 0;\r\n position: relative;\r\n z-index: 1;\r\n box-shadow: 0 0 0 6px #e8f4fc;\r\n}\r\n#bda-cmm-v1 .cmm-road-body { padding-top: 12px; }\r\n#bda-cmm-v1 .cmm-road-title {\r\n font-size: 16px;\r\n font-weight: 800;\r\n color: #0d2248;\r\n margin-bottom: 6px;\r\n}\r\n#bda-cmm-v1 .cmm-road-desc {\r\n font-size: 14px;\r\n color: #4a6a8a;\r\n line-height: 1.7;\r\n}\r\n#bda-cmm-v1 .cmm-road-desc a { color: #0f91e0; }\r\n\r\n\/* \u2500\u2500 CERT STRIP \u2500\u2500 *\/\r\n#bda-cmm-v1 .cmm-cert-strip {\r\n background: linear-gradient(135deg, #0d2248 0%, #0a4a6e 100%);\r\n padding: 56px 0;\r\n}\r\n#bda-cmm-v1 .cmm-cert-grid {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n gap: 32px;\r\n align-items: center;\r\n}\r\n#bda-cmm-v1 .cmm-cert-text .cmm-section-label { color: #7ecfff; }\r\n#bda-cmm-v1 .cmm-cert-text .cmm-section-title { color: #fff; font-size: 26px; }\r\n#bda-cmm-v1 .cmm-cert-text .cmm-body-text { color: rgba(255,255,255,0.80); }\r\n#bda-cmm-v1 .cmm-cert-cards {\r\n display: flex;\r\n flex-direction: column;\r\n gap: 16px;\r\n}\r\n#bda-cmm-v1 .cmm-cert-card {\r\n background: rgba(255,255,255,0.08);\r\n border: 1px solid rgba(255,255,255,0.15);\r\n border-radius: 10px;\r\n padding: 20px 24px;\r\n display: flex;\r\n align-items: center;\r\n gap: 16px;\r\n text-decoration: none;\r\n transition: background 0.2s;\r\n}\r\n#bda-cmm-v1 .cmm-cert-card:hover { background: rgba(255,255,255,0.14); text-decoration: none; }\r\n#bda-cmm-v1 .cmm-cert-card img {\r\n width: 56px;\r\n height: 56px;\r\n object-fit: contain;\r\n border-radius: 6px;\r\n}\r\n#bda-cmm-v1 .cmm-cert-card-name {\r\n font-size: 15px;\r\n font-weight: 800;\r\n color: #fff;\r\n margin-bottom: 4px;\r\n}\r\n#bda-cmm-v1 .cmm-cert-card-desc {\r\n font-size: 12px;\r\n color: rgba(255,255,255,0.65);\r\n}\r\n\r\n\/* \u2500\u2500 FAQ \u2500\u2500 *\/\r\n#bda-cmm-v1 .cmm-faq-list {\r\n display: flex;\r\n flex-direction: column;\r\n gap: 0;\r\n border-radius: 12px;\r\n overflow: hidden;\r\n box-shadow: 0 2px 16px rgba(13,34,72,0.08);\r\n}\r\n#bda-cmm-v1 .cmm-faq-item {\r\n background: #fff;\r\n border-bottom: 1px solid #e8f0f8;\r\n}\r\n#bda-cmm-v1 .cmm-faq-item:last-child { border-bottom: none; }\r\n#bda-cmm-v1 .cmm-faq-q {\r\n width: 100%;\r\n background: none;\r\n border: none;\r\n text-align: left;\r\n padding: 20px 24px;\r\n font-size: 15px;\r\n font-weight: 700;\r\n color: #0d2248;\r\n cursor: pointer;\r\n display: flex;\r\n justify-content: space-between;\r\n align-items: center;\r\n gap: 16px;\r\n font-family: 'Segoe UI', Arial, sans-serif;\r\n}\r\n#bda-cmm-v1 .cmm-faq-q:hover { background: #f4f8fc; }\r\n#bda-cmm-v1 .cmm-faq-icon {\r\n width: 24px;\r\n height: 24px;\r\n border-radius: 50%;\r\n background: #e8f4fc;\r\n color: #0f91e0;\r\n font-size: 18px;\r\n font-weight: 700;\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n flex-shrink: 0;\r\n transition: transform 0.25s, background 0.2s;\r\n}\r\n#bda-cmm-v1 .cmm-faq-item.open .cmm-faq-icon {\r\n transform: rotate(45deg);\r\n background: #0f91e0;\r\n color: #fff;\r\n}\r\n#bda-cmm-v1 .cmm-faq-a {\r\n max-height: 0;\r\n overflow: hidden;\r\n transition: max-height 0.35s ease;\r\n}\r\n#bda-cmm-v1 .cmm-faq-item.open .cmm-faq-a {\r\n max-height: 600px;\r\n}\r\n#bda-cmm-v1 .cmm-faq-a-inner {\r\n padding: 0 24px 20px;\r\n font-size: 14px;\r\n color: #3a5070;\r\n line-height: 1.75;\r\n}\r\n#bda-cmm-v1 .cmm-faq-a-inner a { color: #0f91e0; }\r\n\r\n\/* \u2500\u2500 FINAL CTA \u2500\u2500 *\/\r\n#bda-cmm-v1 .cmm-cta {\r\n background: #0f91e0;\r\n padding: 64px 0;\r\n text-align: center;\r\n}\r\n#bda-cmm-v1 .cmm-cta-title {\r\n font-size: 30px;\r\n font-weight: 800;\r\n color: #fff;\r\n margin-bottom: 14px;\r\n}\r\n#bda-cmm-v1 .cmm-cta-sub {\r\n font-size: 16px;\r\n color: rgba(255,255,255,0.85);\r\n margin-bottom: 32px;\r\n max-width: 560px;\r\n margin-left: auto;\r\n margin-right: auto;\r\n}\r\n#bda-cmm-v1 .cmm-cta-btns {\r\n display: flex;\r\n gap: 14px;\r\n justify-content: center;\r\n flex-wrap: wrap;\r\n}\r\n#bda-cmm-v1 .cmm-cta-btn-white {\r\n background: #fff;\r\n color: #0d2248;\r\n padding: 14px 32px;\r\n border-radius: 6px;\r\n font-size: 15px;\r\n font-weight: 700;\r\n text-decoration: none;\r\n transition: opacity 0.2s;\r\n}\r\n#bda-cmm-v1 .cmm-cta-btn-white:hover { opacity: 0.9; text-decoration: none; }\r\n#bda-cmm-v1 .cmm-cta-btn-ghost {\r\n background: transparent;\r\n color: #fff;\r\n padding: 14px 32px;\r\n border-radius: 6px;\r\n font-size: 15px;\r\n font-weight: 700;\r\n border: 2px solid rgba(255,255,255,0.6);\r\n text-decoration: none;\r\n transition: border-color 0.2s;\r\n}\r\n#bda-cmm-v1 .cmm-cta-btn-ghost:hover { border-color: #fff; text-decoration: none; }\r\n\r\n\/* \u2500\u2500 RESPONSIVE \u2500\u2500 *\/\r\n@media (max-width: 900px) {\r\n #bda-cmm-v1 .cmm-hero { grid-template-columns: 1fr; }\r\n #bda-cmm-v1 .cmm-hero-image { min-height: 240px; }\r\n #bda-cmm-v1 .cmm-hero-content { padding: 40px 28px; }\r\n #bda-cmm-v1 .cmm-hero-title { font-size: 26px; }\r\n #bda-cmm-v1 .cmm-stats-grid { grid-template-columns: repeat(2, 1fr); }\r\n #bda-cmm-v1 .cmm-two-col { grid-template-columns: 1fr; gap: 32px; }\r\n #bda-cmm-v1 .cmm-dims-grid { grid-template-columns: 1fr; }\r\n #bda-cmm-v1 .cmm-who-grid { grid-template-columns: 1fr; }\r\n #bda-cmm-v1 .cmm-assess-grid { grid-template-columns: 1fr; }\r\n #bda-cmm-v1 .cmm-cert-grid { grid-template-columns: 1fr; }\r\n #bda-cmm-v1 .cmm-level-card { grid-template-columns: 60px 1fr; }\r\n}\r\n@media (max-width: 600px) {\r\n #bda-cmm-v1 .cmm-section { padding: 48px 0; }\r\n #bda-cmm-v1 .cmm-section-title { font-size: 22px; }\r\n #bda-cmm-v1 .cmm-stats-grid { grid-template-columns: repeat(2, 1fr); }\r\n #bda-cmm-v1 .cmm-hero-btns { flex-direction: column; }\r\n #bda-cmm-v1 .cmm-cta-btns { flex-direction: column; align-items: center; }\r\n}\r\n\r\n\/* \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\r\n ANIMATIONS & SCROLL REVEAL\r\n All scoped under #bda-cmm-v1\r\n \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 *\/\r\n\r\n\/* Keyframes *\/\r\n@keyframes cmmFadeUp {\r\n from { opacity: 0; transform: translateY(32px); }\r\n to { opacity: 1; transform: translateY(0); }\r\n}\r\n@keyframes cmmFadeIn {\r\n from { opacity: 0; }\r\n to { opacity: 1; }\r\n}\r\n@keyframes cmmSlideLeft {\r\n from { opacity: 0; transform: translateX(-40px); }\r\n to { opacity: 1; transform: translateX(0); }\r\n}\r\n@keyframes cmmSlideRight {\r\n from { opacity: 0; transform: translateX(40px); }\r\n to { opacity: 1; transform: translateX(0); }\r\n}\r\n@keyframes cmmScaleIn {\r\n from { opacity: 0; transform: scale(0.88); }\r\n to { opacity: 1; transform: scale(1); }\r\n}\r\n@keyframes cmmCountUp {\r\n from { opacity: 0; transform: translateY(16px); }\r\n to { opacity: 1; transform: translateY(0); }\r\n}\r\n@keyframes cmmPulse {\r\n 0%, 100% { box-shadow: 0 0 0 0 rgba(15,145,224,0.3); }\r\n 50% { box-shadow: 0 0 0 10px rgba(15,145,224,0); }\r\n}\r\n@keyframes cmmBarGrow {\r\n from { width: 0; }\r\n to { width: var(--bar-width, 100%); }\r\n}\r\n@keyframes cmmHeroTag {\r\n from { opacity: 0; transform: translateY(-12px); }\r\n to { opacity: 1; transform: translateY(0); }\r\n}\r\n@keyframes cmmHeroTitle {\r\n from { opacity: 0; transform: translateY(20px); }\r\n to { opacity: 1; transform: translateY(0); }\r\n}\r\n@keyframes cmmHeroSub {\r\n from { opacity: 0; }\r\n to { opacity: 1; }\r\n}\r\n@keyframes cmmHeroBtns {\r\n from { opacity: 0; transform: translateY(16px); }\r\n to { opacity: 1; transform: translateY(0); }\r\n}\r\n@keyframes cmmHeroImg {\r\n from { opacity: 0; transform: scale(1.04); }\r\n to { opacity: 1; transform: scale(1); }\r\n}\r\n\r\n\/* Hero animations (always run on load) *\/\r\n#bda-cmm-v1 .cmm-hero-tag {\r\n animation: cmmHeroTag 0.5s ease both;\r\n animation-delay: 0.1s;\r\n}\r\n#bda-cmm-v1 .cmm-hero-title {\r\n animation: cmmHeroTitle 0.6s ease both;\r\n animation-delay: 0.25s;\r\n}\r\n#bda-cmm-v1 .cmm-hero-sub {\r\n animation: cmmHeroSub 0.7s ease both;\r\n animation-delay: 0.45s;\r\n}\r\n#bda-cmm-v1 .cmm-hero-btns {\r\n animation: cmmHeroBtns 0.6s ease both;\r\n animation-delay: 0.6s;\r\n}\r\n#bda-cmm-v1 .cmm-hero-image img {\r\n animation: cmmHeroImg 0.9s ease both;\r\n animation-delay: 0.15s;\r\n}\r\n\r\n\/* Scroll-reveal base state *\/\r\n#bda-cmm-v1 .cmm-reveal {\r\n opacity: 0;\r\n transform: translateY(28px);\r\n transition: opacity 0.65s ease, transform 0.65s ease;\r\n}\r\n#bda-cmm-v1 .cmm-reveal.cmm-visible {\r\n opacity: 1;\r\n transform: translateY(0);\r\n}\r\n#bda-cmm-v1 .cmm-reveal-left {\r\n opacity: 0;\r\n transform: translateX(-36px);\r\n transition: opacity 0.65s ease, transform 0.65s ease;\r\n}\r\n#bda-cmm-v1 .cmm-reveal-left.cmm-visible {\r\n opacity: 1;\r\n transform: translateX(0);\r\n}\r\n#bda-cmm-v1 .cmm-reveal-right {\r\n opacity: 0;\r\n transform: translateX(36px);\r\n transition: opacity 0.65s ease, transform 0.65s ease;\r\n}\r\n#bda-cmm-v1 .cmm-reveal-right.cmm-visible {\r\n opacity: 1;\r\n transform: translateX(0);\r\n}\r\n#bda-cmm-v1 .cmm-reveal-scale {\r\n opacity: 0;\r\n transform: scale(0.9);\r\n transition: opacity 0.55s ease, transform 0.55s ease;\r\n}\r\n#bda-cmm-v1 .cmm-reveal-scale.cmm-visible {\r\n opacity: 1;\r\n transform: scale(1);\r\n}\r\n\r\n\/* Stagger delays for grid children *\/\r\n#bda-cmm-v1 .cmm-stagger > *:nth-child(1) { transition-delay: 0.05s; }\r\n#bda-cmm-v1 .cmm-stagger > *:nth-child(2) { transition-delay: 0.15s; }\r\n#bda-cmm-v1 .cmm-stagger > *:nth-child(3) { transition-delay: 0.25s; }\r\n#bda-cmm-v1 .cmm-stagger > *:nth-child(4) { transition-delay: 0.35s; }\r\n#bda-cmm-v1 .cmm-stagger > *:nth-child(5) { transition-delay: 0.45s; }\r\n#bda-cmm-v1 .cmm-stagger > *:nth-child(6) { transition-delay: 0.55s; }\r\n#bda-cmm-v1 .cmm-stagger > *:nth-child(7) { transition-delay: 0.65s; }\r\n\r\n\/* Stat numbers counter animation *\/\r\n#bda-cmm-v1 .cmm-stat-num {\r\n transition: transform 0.4s ease, opacity 0.4s ease;\r\n}\r\n#bda-cmm-v1 .cmm-stat-item.cmm-stat-animated .cmm-stat-num {\r\n animation: cmmCountUp 0.5s ease both;\r\n}\r\n\r\n\/* Hover lift on cards *\/\r\n#bda-cmm-v1 .cmm-dim-card {\r\n transition: transform 0.25s ease, box-shadow 0.25s ease;\r\n}\r\n#bda-cmm-v1 .cmm-dim-card:hover {\r\n transform: translateY(-6px);\r\n box-shadow: 0 16px 40px rgba(13,34,72,0.14);\r\n}\r\n#bda-cmm-v1 .cmm-level-card {\r\n transition: transform 0.25s ease, box-shadow 0.25s ease;\r\n}\r\n#bda-cmm-v1 .cmm-level-card:hover {\r\n transform: translateY(-4px);\r\n box-shadow: 0 12px 32px rgba(13,34,72,0.12);\r\n}\r\n#bda-cmm-v1 .cmm-cert-card {\r\n transition: transform 0.25s ease, box-shadow 0.25s ease;\r\n}\r\n#bda-cmm-v1 .cmm-cert-card:hover {\r\n transform: translateY(-5px);\r\n box-shadow: 0 14px 36px rgba(13,34,72,0.16);\r\n}\r\n#bda-cmm-v1 .cmm-who-card {\r\n transition: transform 0.25s ease, box-shadow 0.25s ease;\r\n}\r\n#bda-cmm-v1 .cmm-who-card:hover {\r\n transform: translateY(-5px);\r\n box-shadow: 0 12px 32px rgba(13,34,72,0.12);\r\n}\r\n\r\n\/* Section label slide-in *\/\r\n#bda-cmm-v1 .cmm-section-label {\r\n position: relative;\r\n overflow: hidden;\r\n}\r\n\r\n\/* CTA button pulse *\/\r\n#bda-cmm-v1 .cmm-cta-btn-white {\r\n animation: cmmPulse 2.5s ease-in-out infinite;\r\n animation-delay: 1s;\r\n}\r\n\r\n\/* Progress bar in maturity levels *\/\r\n#bda-cmm-v1 .cmm-level-bar-fill {\r\n transition: width 1.2s cubic-bezier(0.4,0,0.2,1);\r\n}\r\n\r\n\/* Reduce motion for accessibility *\/\r\n@media (prefers-reduced-motion: reduce) {\r\n #bda-cmm-v1 .cmm-reveal,\r\n #bda-cmm-v1 .cmm-reveal-left,\r\n #bda-cmm-v1 .cmm-reveal-right,\r\n #bda-cmm-v1 .cmm-reveal-scale {\r\n opacity: 1 !important;\r\n transform: none !important;\r\n transition: none !important;\r\n }\r\n #bda-cmm-v1 .cmm-hero-tag,\r\n #bda-cmm-v1 .cmm-hero-title,\r\n #bda-cmm-v1 .cmm-hero-sub,\r\n #bda-cmm-v1 .cmm-hero-btns,\r\n #bda-cmm-v1 .cmm-hero-image img {\r\n animation: none !important;\r\n opacity: 1 !important;\r\n }\r\n}\r\n<\/style>\r\n<\/head>\r\n<body>\r\n<div id=\"bda-cmm-v1\">\r\n\r\n <!-- BREADCRUMB -->\r\n <nav class=\"cmm-breadcrumb\">\r\n <div class=\"cmm-container\">\r\n <a href=\"https:\/\/bda-global.org\/en\/\">Home<\/a>\r\n <span>\u203a<\/span>\r\n <a href=\"https:\/\/bda-global.org\/en\/about-bda\/what-is-business-development\/\">Business Development<\/a>\r\n <span>\u203a<\/span>\r\n <a href=\"https:\/\/bda-global.org\/en\/business-development-frameworks\/\">Frameworks<\/a>\r\n <span>\u203a<\/span>\r\n BD-CMM\u00ae\r\n <\/div>\r\n <\/nav>\r\n\r\n <!-- HERO -->\r\n <section class=\"cmm-hero\">\r\n <div class=\"cmm-hero-image\">\r\n <img decoding=\"async\" src=\"https:\/\/bda-global.org\/wp-content\/uploads\/2025\/08\/confident-businessman-with-colleagues-1-scaled.webp\"\r\n alt=\"Business Development Capability Maturity Model \u2014 BDA Global\"\r\n loading=\"eager\">\r\n <\/div>\r\n <div class=\"cmm-hero-content\">\r\n <div class=\"cmm-hero-tag\">BD Professional Knowledge \u2014 BDA\u00ae Explains<\/div>\r\n <h1 class=\"cmm-hero-title\">Business Development<br><span>Capability Maturity Model<\/span><br>(BD-CMM\u00ae)<\/h1>\r\n <p class=\"cmm-hero-sub\">\r\n The <strong>BD-CMM\u00ae<\/strong> is an internationally recognised framework for assessing and improving <a href=\"https:\/\/bda-global.org\/en\/business-development-capability\/\">organisational BD capability<\/a>, developed by <strong>Shipley Associates \/ Business Winning Institute\u00ae<\/strong>. On this page, <a href=\"https:\/\/bda-global.org\/en\/about-bda\/\">BDA\u00ae<\/a> explains the model and shows how applying the <a href=\"https:\/\/bda-global.org\/en\/professional-standards-business-development\/\">BDA BoCK\u2122 2026<\/a> individual competency standards enables organisations to progress through each maturity level.\r\n <\/p>\r\n <div class=\"cmm-hero-btns\">\r\n <a href=\"https:\/\/bda-global.org\/en\/business-development-competency-assessment\/\" class=\"cmm-btn-primary\">Take the BD Assessment<\/a>\r\n <a href=\"https:\/\/bda-global.org\/en\/advisory\/\" class=\"cmm-btn-outline\">Advisory Services<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- STATS STRIP -->\r\n <div class=\"cmm-stats\">\r\n <div class=\"cmm-container\">\r\n <div class=\"cmm-stats-grid\">\r\n <div class=\"cmm-stat-item\">\r\n <div class=\"cmm-stat-num\">5<\/div>\r\n <div class=\"cmm-stat-label\">Maturity Levels<\/div>\r\n <\/div>\r\n <div class=\"cmm-stat-item\">\r\n <div class=\"cmm-stat-num\">7<\/div>\r\n <div class=\"cmm-stat-label\">BD Capability Dimensions<\/div>\r\n <\/div>\r\n <div class=\"cmm-stat-item\">\r\n <div class=\"cmm-stat-num\">120+<\/div>\r\n <div class=\"cmm-stat-label\">Assessment Indicators<\/div>\r\n <\/div>\r\n <div class=\"cmm-stat-item\">\r\n <div class=\"cmm-stat-num\">BoCK\u2122<\/div>\r\n <div class=\"cmm-stat-label\">Aligned to 2026 Global Standard<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <!-- SECTION 1: WHAT IS BD-CMM -->\r\n <section class=\"cmm-section\">\r\n <div class=\"cmm-container\">\r\n <div class=\"cmm-two-col cmm-stagger\">\r\n <div class=\"cmm-reveal-left\">\r\n <div class=\"cmm-section-label\">Definition<\/div>\r\n <h2 class=\"cmm-section-title\">What Is the <span>BD-CMM\u00ae<\/span>?<\/h2>\r\n <div class=\"cmm-definition-box\">\r\n <div class=\"def-label\">BD-CMM\u00ae \u2014 Framework Overview<\/div>\r\n <p class=\"def-text\">\"The Business Development Capability Maturity Model (BD-CMM\u00ae) is a structured diagnostic and improvement framework that enables organisations to assess the current state of their <a href=\"https:\/\/bda-global.org\/en\/business-development-capability\/\">business development capability<\/a>, identify maturity gaps, and implement a structured path toward <a href=\"https:\/\/bda-global.org\/en\/standards-based-business-development-teams\/\">BD excellence<\/a>.\"<\/p>\r\n <p style=\"font-size:12px; color:#6a85a0; margin-top:10px; margin-bottom:0;\"><em>BD-CMM\u00ae is a registered mark of <strong>Shipley Associates \/ Business Winning Institute\u00ae<\/strong>. BDA\u00ae presents this framework for educational and professional alignment purposes.<\/em><\/p>\r\n <\/div>\r\n <p class=\"cmm-body-text\">\r\n Unlike individual-level frameworks that assess professional competencies, the BD-CMM\u00ae operates at the\r\n <strong>organisational level<\/strong> \u2014 examining how well an organisation has institutionalised its\r\n <a href=\"https:\/\/bda-global.org\/en\/about-bda\/what-is-business-development\/\">business development<\/a>\r\n strategy, processes, talent, governance, and performance systems.\r\n <\/p>\r\n <p class=\"cmm-body-text\">\r\n The BD-CMM\u00ae was originally developed by <a href=\"https:\/\/www.shipleywins.com\/bwi-business-winning-institute\/bwi-about-bdcmm\" target=\"_blank\" rel=\"noopener\">Shipley Associates \/ Business Winning Institute\u00ae<\/a> and has been widely adopted across industries since 2004. <a href=\"https:\/\/bda-global.org\/en\/about-bda\/\">BDA\u00ae<\/a> presents this framework to help BD professionals and organisations understand how individual competency standards \u2014 as defined in the <a href=\"https:\/\/bda-global.org\/en\/professional-standards-business-development\/\">BDA BoCK\u2122 2026<\/a> \u2014 map to each maturity level.\r\n <\/p>\r\n <p class=\"cmm-body-text\">\r\n The BD-CMM\u00ae answers the question that BoCK\u2122 does not: not <em>\"What should a BD professional know?\"<\/em> but <em>\"How capable is our organisation at business development as a whole?\"<\/em>\r\n <\/p>\r\n <\/div>\r\n <div class=\"cmm-reveal-right\">\r\n <img decoding=\"async\" src=\"https:\/\/bda-global.org\/wp-content\/uploads\/2025\/08\/confident-businessman-with-colleagues-2-scaled.webp\"\r\n alt=\"Organisational BD Capability Assessment\"\r\n style=\"border-radius:12px; box-shadow:0 8px 32px rgba(13,34,72,0.12);\">\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- SECTION 2: WHY IT MATTERS -->\r\n <section class=\"cmm-section cmm-section-alt\">\r\n <div class=\"cmm-container\">\r\n <div class=\"cmm-section-label cmm-reveal\">Strategic Rationale<\/div>\r\n <h2 class=\"cmm-section-title cmm-reveal\">Why <span>Organisational BD Maturity<\/span> Matters<\/h2>\r\n <p class=\"cmm-section-intro cmm-reveal\">\r\n Most organisations invest in individual BD training and certifications \u2014 yet struggle to translate individual capability into consistent organisational performance. The BD-CMM\u00ae bridges this gap.\r\n <\/p>\r\n <div class=\"cmm-dims-grid cmm-stagger\">\r\n <div class=\"cmm-dim-card cmm-reveal\">\r\n <div class=\"cmm-dim-icon\">\r\n <svg viewbox=\"0 0 24 24\"><path d=\"M12 2L2 7l10 5 10-5-10-5zM2 17l10 5 10-5M2 12l10 5 10-5\"\/>\r\n <\/div>\r\n <div class=\"cmm-dim-title\">From Individuals to Systems<\/div>\r\n <p class=\"cmm-dim-desc\">Individual <a href=\"https:\/\/bda-global.org\/en\/business-development-competencies\/\">BD competencies<\/a> are necessary but not sufficient. Mature organisations embed BD into their <a href=\"https:\/\/bda-global.org\/en\/business-development-governance\/\">governance<\/a>, processes, and culture \u2014 making performance repeatable and scalable.<\/p>\r\n <\/div>\r\n <div class=\"cmm-dim-card cmm-reveal\">\r\n <div class=\"cmm-dim-icon\">\r\n <svg viewbox=\"0 0 24 24\"><path d=\"M9 19v-6a2 2 0 00-2-2H5a2 2 0 00-2 2v6a2 2 0 002 2h2a2 2 0 002-2zm0 0V9a2 2 0 012-2h2a2 2 0 012 2v10m-6 0a2 2 0 002 2h2a2 2 0 002-2m0 0V5a2 2 0 012-2h2a2 2 0 012 2v14a2 2 0 01-2 2h-2a2 2 0 01-2-2z\"\/><\/svg>\r\n <\/div>\r\n <div class=\"cmm-dim-title\">Benchmarking & Gap Analysis<\/div>\r\n <p class=\"cmm-dim-desc\">The BD-CMM\u00ae provides a common language for <a href=\"https:\/\/bda-global.org\/en\/advisory\/consulting-quality-benchmarking-services\/\">benchmarking<\/a> BD capability across teams, business units, and organisations \u2014 enabling objective gap identification and prioritised improvement planning.<\/p>\r\n <\/div>\r\n <div class=\"cmm-dim-card cmm-reveal\">\r\n <div class=\"cmm-dim-icon\">\r\n <svg viewbox=\"0 0 24 24\"><path d=\"M13 10V3L4 14h7v7l9-11h-7z\"\/>\r\n <\/div>\r\n <div class=\"cmm-dim-title\">Driving Sustainable Growth<\/div>\r\n <p class=\"cmm-dim-desc\">Organisations at higher BD-CMM\u00ae levels consistently outperform peers in <a href=\"https:\/\/bda-global.org\/en\/what-is-business-growth-strategy\/\">revenue growth<\/a>, <a href=\"https:\/\/bda-global.org\/en\/what-is-strategic-partnership\/\">partnership quality<\/a>, and <a href=\"https:\/\/bda-global.org\/en\/what-is-market-expansion\/\">market expansion<\/a> \u2014 because their BD capability is institutionalised, not personality-dependent.<\/p>\r\n <\/div>\r\n <div class=\"cmm-dim-card cmm-reveal\">\r\n <div class=\"cmm-dim-icon\">\r\n <svg viewbox=\"0 0 24 24\"><path d=\"M17 21v-2a4 4 0 00-4-4H5a4 4 0 00-4 4v2M23 21v-2a4 4 0 00-3-3.87M16 3.13a4 4 0 010 7.75M9 7a4 4 0 100 8 4 4 0 000-8z\"\/>\r\n <\/div>\r\n <div class=\"cmm-dim-title\">Talent & Hiring Standards<\/div>\r\n <p class=\"cmm-dim-desc\">Higher maturity organisations apply <a href=\"https:\/\/bda-global.org\/en\/business-development-hiring-standards\/\">structured BD hiring standards<\/a>, <a href=\"https:\/\/bda-global.org\/en\/business-development-competency-framework\/\">competency frameworks<\/a>, and onboarding processes \u2014 reducing time-to-performance and improving retention.<\/p>\r\n <\/div>\r\n <div class=\"cmm-dim-card cmm-reveal\">\r\n <div class=\"cmm-dim-icon\">\r\n <svg viewbox=\"0 0 24 24\"><path d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\/>\r\n <\/div>\r\n <div class=\"cmm-dim-title\">Governance & Accountability<\/div>\r\n <p class=\"cmm-dim-desc\">The BD-CMM\u00ae assesses whether <a href=\"https:\/\/bda-global.org\/en\/business-development-governance\/\">BD governance<\/a> structures, reporting lines, KPIs, and accountability mechanisms are in place \u2014 a critical differentiator between ad hoc and strategic BD functions.<\/p>\r\n <\/div>\r\n <div class=\"cmm-dim-card cmm-reveal\">\r\n <div class=\"cmm-dim-icon\">\r\n <svg viewbox=\"0 0 24 24\"><path d=\"M21 16V8a2 2 0 00-1-1.73l-7-4a2 2 0 00-2 0l-7 4A2 2 0 003 8v8a2 2 0 001 1.73l7 4a2 2 0 002 0l7-4A2 2 0 0021 16z\"\/>\r\n <\/div>\r\n <div class=\"cmm-dim-title\">Alignment with Global Standards<\/div>\r\n <p class=\"cmm-dim-desc\">The BD-CMM\u00ae is fully aligned with the <a href=\"https:\/\/bda-global.org\/en\/professional-standards-business-development\/\">BDA\u00ae global BD professional standards<\/a> and the <a href=\"https:\/\/bda-global.org\/en\/standards-governance-framework\/\">BDA Standards & Governance Framework<\/a> \u2014 ensuring assessments reflect internationally recognised benchmarks.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- SECTION 3: THE FIVE LEVELS -->\r\n <section class=\"cmm-section\">\r\n <div class=\"cmm-container\">\r\n <div class=\"cmm-section-label cmm-reveal\">The Framework<\/div>\r\n <h2 class=\"cmm-section-title cmm-reveal\">The Five Levels of <span>BD Maturity<\/span><\/h2>\r\n <p class=\"cmm-section-intro cmm-reveal\">\r\n The BD-CMM\u00ae defines five progressive maturity levels, each representing a distinct stage in how an organisation manages, develops, and institutionalises its <a href=\"https:\/\/bda-global.org\/en\/business-development-capability\/\">business development capability<\/a>. Progress through the levels is cumulative \u2014 each level builds on the foundations of the previous.\r\n <\/p>\r\n <div class=\"cmm-levels-grid cmm-stagger\">\r\n\r\n <div class=\"cmm-level-card cmm-reveal\" data-level=\"1\">\r\n <div class=\"cmm-level-num\">1<\/div>\r\n <div class=\"cmm-level-body\">\r\n <div class=\"cmm-level-name\">Initial \u2014 Ad Hoc BD<\/div>\r\n <span class=\"cmm-level-tag\">Foundation Stage<\/span>\r\n <p class=\"cmm-level-desc\">\r\n <a href=\"https:\/\/bda-global.org\/en\/about-bda\/what-is-business-development\/\">Business development<\/a> activities are unstructured, reactive, and personality-dependent. There are no formal BD processes, no defined <a href=\"https:\/\/bda-global.org\/en\/business-development-competency-framework\/\">competency frameworks<\/a>, and no consistent methodology. Results vary significantly based on individual effort rather than organisational systems. BD is often conflated with <a href=\"https:\/\/bda-global.org\/en\/aligning-sales-planning-business-development-strategy\/\">sales or marketing<\/a> with no clear strategic mandate.\r\n <\/p>\r\n <div class=\"cmm-level-chars\">\r\n <span class=\"cmm-level-char\">No BD strategy<\/span>\r\n <span class=\"cmm-level-char\">Reactive activities<\/span>\r\n <span class=\"cmm-level-char\">No defined roles<\/span>\r\n <span class=\"cmm-level-char\">Personality-driven<\/span>\r\n <span class=\"cmm-level-char\">No KPIs<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"cmm-level-card cmm-reveal\" data-level=\"2\">\r\n <div class=\"cmm-level-num\">2<\/div>\r\n <div class=\"cmm-level-body\">\r\n <div class=\"cmm-level-name\">Developing \u2014 Emerging BD Function<\/div>\r\n <span class=\"cmm-level-tag\">Emerging Stage<\/span>\r\n <p class=\"cmm-level-desc\">\r\n The organisation begins to formalise its BD function. Basic <a href=\"https:\/\/bda-global.org\/en\/what-is-business-development-strategy\/\">BD strategy<\/a> exists but is not consistently implemented. Some BD roles are defined, and initial attempts at <a href=\"https:\/\/bda-global.org\/en\/what-is-market-intelligence\/\">market intelligence<\/a> and <a href=\"https:\/\/bda-global.org\/en\/what-is-opportunity-qualification\/\">opportunity qualification<\/a> are made. Processes are documented but not systematically followed. <a href=\"https:\/\/bda-global.org\/en\/business-development-governance\/\">Governance<\/a> is minimal.\r\n <\/p>\r\n <div class=\"cmm-level-chars\">\r\n <span class=\"cmm-level-char\">Basic BD strategy<\/span>\r\n <span class=\"cmm-level-char\">Some role clarity<\/span>\r\n <span class=\"cmm-level-char\">Informal processes<\/span>\r\n <span class=\"cmm-level-char\">Limited market intelligence<\/span>\r\n <span class=\"cmm-level-char\">Emerging pipeline<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"cmm-level-card cmm-reveal\" data-level=\"3\">\r\n <div class=\"cmm-level-num\">3<\/div>\r\n <div class=\"cmm-level-body\">\r\n <div class=\"cmm-level-name\">Defined \u2014 Structured BD Operations<\/div>\r\n <span class=\"cmm-level-tag\">Structured Stage<\/span>\r\n <p class=\"cmm-level-desc\">\r\n BD processes are formally defined, documented, and consistently applied across the organisation. A <a href=\"https:\/\/bda-global.org\/en\/business-development-competency-framework\/\">BD competency framework<\/a> is in place, linked to hiring and development. <a href=\"https:\/\/bda-global.org\/en\/what-is-strategic-partnership\/\">Strategic partnerships<\/a> are managed through a formal framework. <a href=\"https:\/\/bda-global.org\/en\/what-is-market-intelligence\/\">Market intelligence<\/a> informs decisions. BD KPIs are tracked and reported. This is the level at which most <a href=\"https:\/\/bda-global.org\/en\/professional-standards-business-development\/\">global BD standards<\/a> consider an organisation professionally capable.\r\n <\/p>\r\n <div class=\"cmm-level-chars\">\r\n <span class=\"cmm-level-char\">Formal BD processes<\/span>\r\n <span class=\"cmm-level-char\">Competency framework<\/span>\r\n <span class=\"cmm-level-char\">KPI tracking<\/span>\r\n <span class=\"cmm-level-char\">Partnership governance<\/span>\r\n <span class=\"cmm-level-char\">Market intelligence system<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"cmm-level-card cmm-reveal\" data-level=\"4\">\r\n <div class=\"cmm-level-num\">4<\/div>\r\n <div class=\"cmm-level-body\">\r\n <div class=\"cmm-level-name\">Managed \u2014 Data-Driven BD Excellence<\/div>\r\n <span class=\"cmm-level-tag\">Advanced Stage<\/span>\r\n <p class=\"cmm-level-desc\">\r\n BD capability is measured, managed, and continuously improved using data. <a href=\"https:\/\/bda-global.org\/en\/business-development-competency-assessment\/\">Competency assessments<\/a> are conducted regularly. <a href=\"https:\/\/bda-global.org\/en\/what-is-business-development-strategy\/\">BD strategy<\/a> is integrated with organisational planning cycles. Advanced <a href=\"https:\/\/bda-global.org\/en\/what-is-market-intelligence\/\">market intelligence<\/a> capabilities exist. <a href=\"https:\/\/bda-global.org\/en\/what-is-partner-ecosystem\/\">Partner ecosystems<\/a> are actively managed. <a href=\"https:\/\/bda-global.org\/en\/ai-in-business-development\/\">AI and digital tools<\/a> are embedded in BD workflows. BD professionals hold or are pursuing <a href=\"https:\/\/bda-global.org\/en\/professional-business-development-certifications\/\">BDA\u00ae certifications<\/a>.\r\n <\/p>\r\n <div class=\"cmm-level-chars\">\r\n <span class=\"cmm-level-char\">Data-driven decisions<\/span>\r\n <span class=\"cmm-level-char\">Regular assessments<\/span>\r\n <span class=\"cmm-level-char\">AI-enabled BD<\/span>\r\n <span class=\"cmm-level-char\">Partner ecosystem management<\/span>\r\n <span class=\"cmm-level-char\">Certified BD professionals<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"cmm-level-card cmm-reveal\" data-level=\"5\">\r\n <div class=\"cmm-level-num\">5<\/div>\r\n <div class=\"cmm-level-body\">\r\n <div class=\"cmm-level-name\">Optimising \u2014 BD as Organisational Capability<\/div>\r\n <span class=\"cmm-level-tag\">Excellence Stage<\/span>\r\n <p class=\"cmm-level-desc\">\r\n BD is a core organisational capability embedded in culture, leadership, and strategy. The organisation continuously innovates its BD model, contributes to <a href=\"https:\/\/bda-global.org\/en\/professional-standards-business-development\/\">industry standards<\/a>, and serves as a benchmark for others. <a href=\"https:\/\/bda-global.org\/en\/strategic-leadership-in-business-development\/\">Strategic BD leadership<\/a> operates at the C-suite level. <a href=\"https:\/\/bda-global.org\/en\/build-integrated-business-development-function\/\">BD functions<\/a> are fully integrated across the enterprise. The organisation actively participates in <a href=\"https:\/\/bda-global.org\/en\/about-bda\/\">BDA\u00ae institutional membership<\/a> and global BD knowledge development.\r\n <\/p>\r\n <div class=\"cmm-level-chars\">\r\n <span class=\"cmm-level-char\">BD as core capability<\/span>\r\n <span class=\"cmm-level-char\">C-suite BD leadership<\/span>\r\n <span class=\"cmm-level-char\">Continuous innovation<\/span>\r\n <span class=\"cmm-level-char\">Industry benchmark<\/span>\r\n <span class=\"cmm-level-char\">BDA\u00ae Institutional Member<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- SECTION 4: SEVEN DIMENSIONS -->\r\n <section class=\"cmm-section cmm-section-dark\">\r\n <div class=\"cmm-container\">\r\n <div class=\"cmm-section-label cmm-reveal\">Assessment Framework<\/div>\r\n <h2 class=\"cmm-section-title cmm-reveal\">The Seven <span>BD Capability Dimensions<\/span><\/h2>\r\n <p class=\"cmm-section-intro cmm-reveal\">\r\n The BD-CMM\u00ae assesses organisational maturity across seven core dimensions, each aligned to the <a href=\"https:\/\/bda-global.org\/en\/professional-standards-business-development\/\" style=\"color:#7ecfff;\">BDA BoCK\u2122 2026<\/a> knowledge domains. Every dimension is evaluated independently, producing a multi-dimensional maturity profile rather than a single score.\r\n <\/p>\r\n <div class=\"cmm-assess-grid cmm-stagger\">\r\n <div class=\"cmm-assess-card cmm-reveal\">\r\n <div class=\"cmm-assess-num\">01<\/div>\r\n <div class=\"cmm-assess-title\">BD Strategy & Planning<\/div>\r\n <p class=\"cmm-assess-desc\">Assesses whether the organisation has a formal, integrated <a href=\"https:\/\/bda-global.org\/en\/what-is-business-development-strategy\/\" style=\"color:#7ecfff;\">BD strategy<\/a> linked to corporate objectives, with defined planning cycles, resource allocation, and <a href=\"https:\/\/bda-global.org\/en\/what-is-business-development-planning\/\" style=\"color:#7ecfff;\">BD planning<\/a> processes.<\/p>\r\n <\/div>\r\n <div class=\"cmm-assess-card cmm-reveal\">\r\n <div class=\"cmm-assess-num\">02<\/div>\r\n <div class=\"cmm-assess-title\">Market Intelligence & Insight<\/div>\r\n <p class=\"cmm-assess-desc\">Evaluates the organisation's capability to systematically gather, analyse, and apply <a href=\"https:\/\/bda-global.org\/en\/what-is-market-intelligence\/\" style=\"color:#7ecfff;\">market intelligence<\/a>, <a href=\"https:\/\/bda-global.org\/en\/what-is-competitive-analysis\/\" style=\"color:#7ecfff;\">competitive analysis<\/a>, and customer insight to BD decisions.<\/p>\r\n <\/div>\r\n <div class=\"cmm-assess-card cmm-reveal\">\r\n <div class=\"cmm-assess-num\">03<\/div>\r\n <div class=\"cmm-assess-title\">Opportunity Management<\/div>\r\n <p class=\"cmm-assess-desc\">Measures the maturity of <a href=\"https:\/\/bda-global.org\/en\/what-is-opportunity-qualification\/\" style=\"color:#7ecfff;\">opportunity qualification<\/a>, pipeline management, and deal structuring processes \u2014 from initial identification through to contract and delivery.<\/p>\r\n <\/div>\r\n <div class=\"cmm-assess-card cmm-reveal\">\r\n <div class=\"cmm-assess-num\">04<\/div>\r\n <div class=\"cmm-assess-title\">Partnership & Relationship Capability<\/div>\r\n <p class=\"cmm-assess-desc\">Assesses the organisation's ability to identify, develop, and govern <a href=\"https:\/\/bda-global.org\/en\/what-is-strategic-partnership\/\" style=\"color:#7ecfff;\">strategic partnerships<\/a>, manage <a href=\"https:\/\/bda-global.org\/en\/what-is-partner-ecosystem\/\" style=\"color:#7ecfff;\">partner ecosystems<\/a>, and build long-term <a href=\"https:\/\/bda-global.org\/en\/what-is-stakeholder-management\/\" style=\"color:#7ecfff;\">stakeholder relationships<\/a>.<\/p>\r\n <\/div>\r\n <div class=\"cmm-assess-card cmm-reveal\">\r\n <div class=\"cmm-assess-num\">05<\/div>\r\n <div class=\"cmm-assess-title\">BD Talent & Competency<\/div>\r\n <p class=\"cmm-assess-desc\">Evaluates whether the organisation applies structured <a href=\"https:\/\/bda-global.org\/en\/business-development-hiring-standards\/\" style=\"color:#7ecfff;\">BD hiring standards<\/a>, <a href=\"https:\/\/bda-global.org\/en\/business-development-competency-framework\/\" style=\"color:#7ecfff;\">competency frameworks<\/a>, development pathways, and <a href=\"https:\/\/bda-global.org\/en\/professional-business-development-certifications\/\" style=\"color:#7ecfff;\">certification requirements<\/a> for BD professionals.<\/p>\r\n <\/div>\r\n <div class=\"cmm-assess-card cmm-reveal\">\r\n <div class=\"cmm-assess-num\">06<\/div>\r\n <div class=\"cmm-assess-title\">BD Governance & Performance<\/div>\r\n <p class=\"cmm-assess-desc\">Assesses the quality of <a href=\"https:\/\/bda-global.org\/en\/business-development-governance\/\" style=\"color:#7ecfff;\">BD governance<\/a> structures, reporting mechanisms, KPI frameworks, and accountability systems that ensure BD performance is measured and managed.<\/p>\r\n <\/div>\r\n <div class=\"cmm-assess-card cmm-reveal\">\r\n <div class=\"cmm-assess-num\">07<\/div>\r\n <div class=\"cmm-assess-title\">Digital & AI Enablement<\/div>\r\n <p class=\"cmm-assess-desc\">Measures the extent to which the organisation leverages <a href=\"https:\/\/bda-global.org\/en\/ai-in-business-development\/\" style=\"color:#7ecfff;\">AI and digital tools<\/a> in BD workflows \u2014 from <a href=\"https:\/\/bda-global.org\/en\/what-is-market-intelligence\/\" style=\"color:#7ecfff;\">market intelligence<\/a> automation to CRM optimisation and <a href=\"https:\/\/bda-global.org\/en\/ai-business-development-standards\/\" style=\"color:#7ecfff;\">AI-driven BD standards<\/a>.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- SECTION 5: BOCK ALIGNMENT TABLE -->\r\n <section class=\"cmm-section cmm-section-alt\">\r\n <div class=\"cmm-container\">\r\n <div class=\"cmm-section-label cmm-reveal\">Standards Alignment<\/div>\r\n <h2 class=\"cmm-section-title cmm-reveal\">How <span>BDA BoCK\u2122 2026<\/span> Enables BD-CMM\u00ae Progression<\/h2>\r\n <p class=\"cmm-section-intro cmm-reveal\">\r\n One of the most practical questions BD professionals and organisations ask is: <em>\"How do we move from one maturity level to the next?\"<\/em> The answer lies in individual competency development. Each BD-CMM\u00ae dimension maps directly to a <a href=\"https:\/\/bda-global.org\/en\/professional-standards-business-development\/\">BDA BoCK\u2122 2026<\/a> knowledge domain \u2014 meaning that when your people develop the right competencies, your organisation naturally advances its maturity level.\r\n <\/p>\r\n <div class=\"cmm-table-wrap cmm-reveal\">\r\n <table class=\"cmm-table\">\r\n <thead>\r\n <tr>\r\n <th>BD-CMM\u00ae Dimension<\/th>\r\n <th>BDA BoCK\u2122 2026 Domain<\/th>\r\n <th>Key Indicators<\/th>\r\n <th>Related Pages<\/th>\r\n <\/tr>\r\n <\/thead>\r\n <tbody>\r\n <tr>\r\n <td>BD Strategy & Planning<\/td>\r\n <td>Domain 1 \u2014 BD Strategy<\/td>\r\n <td>Strategy documentation, planning cycles, resource allocation, goal alignment<\/td>\r\n <td>\r\n <a href=\"https:\/\/bda-global.org\/en\/what-is-business-development-strategy\/\" class=\"cmm-table-badge\">BD Strategy<\/a>\r\n <a href=\"https:\/\/bda-global.org\/en\/what-is-business-development-planning\/\" class=\"cmm-table-badge\">BD Planning<\/a>\r\n <\/td>\r\n <\/tr>\r\n <tr>\r\n <td>Market Intelligence & Insight<\/td>\r\n <td>Domain 2 \u2014 Market Intelligence<\/td>\r\n <td>Intelligence systems, competitive monitoring, customer insight processes<\/td>\r\n <td>\r\n <a href=\"https:\/\/bda-global.org\/en\/what-is-market-intelligence\/\" class=\"cmm-table-badge\">Market Intelligence<\/a>\r\n <a href=\"https:\/\/bda-global.org\/en\/what-is-competitive-analysis\/\" class=\"cmm-table-badge\">Competitive Analysis<\/a>\r\n <\/td>\r\n <\/tr>\r\n <tr>\r\n <td>Opportunity Management<\/td>\r\n <td>Domain 3 \u2014 Opportunity Management<\/td>\r\n <td>Qualification criteria, pipeline visibility, win-rate tracking, deal governance<\/td>\r\n <td>\r\n <a href=\"https:\/\/bda-global.org\/en\/what-is-opportunity-qualification\/\" class=\"cmm-table-badge\">Opportunity Qualification<\/a>\r\n <a href=\"https:\/\/bda-global.org\/en\/what-is-go-to-market-strategy\/\" class=\"cmm-table-badge\">GTM Strategy<\/a>\r\n <\/td>\r\n <\/tr>\r\n <tr>\r\n <td>Partnership & Relationship Capability<\/td>\r\n <td>Domain 4 \u2014 Partnerships & Alliances<\/td>\r\n <td>Partner selection criteria, partnership governance, ecosystem management<\/td>\r\n <td>\r\n <a href=\"https:\/\/bda-global.org\/en\/what-is-strategic-partnership\/\" class=\"cmm-table-badge\">Strategic Partnership<\/a>\r\n <a href=\"https:\/\/bda-global.org\/en\/what-is-partner-ecosystem\/\" class=\"cmm-table-badge\">Partner Ecosystem<\/a>\r\n <a href=\"https:\/\/bda-global.org\/en\/what-is-stakeholder-management\/\" class=\"cmm-table-badge\">Stakeholder Management<\/a>\r\n <\/td>\r\n <\/tr>\r\n <tr>\r\n <td>BD Talent & Competency<\/td>\r\n <td>Domain 5 \u2014 BD Talent & Development<\/td>\r\n <td>Competency framework adoption, hiring standards, certification requirements<\/td>\r\n <td>\r\n <a href=\"https:\/\/bda-global.org\/en\/business-development-competency-framework\/\" class=\"cmm-table-badge\">Competency Framework<\/a>\r\n <a href=\"https:\/\/bda-global.org\/en\/business-development-hiring-standards\/\" class=\"cmm-table-badge\">Hiring Standards<\/a>\r\n <a href=\"https:\/\/bda-global.org\/en\/professional-business-development-certifications\/\" class=\"cmm-table-badge\">Certifications<\/a>\r\n <\/td>\r\n <\/tr>\r\n <tr>\r\n <td>BD Governance & Performance<\/td>\r\n <td>Domain 6 \u2014 BD Governance<\/td>\r\n <td>Governance structures, KPI frameworks, reporting cadence, accountability<\/td>\r\n <td>\r\n <a href=\"https:\/\/bda-global.org\/en\/business-development-governance\/\" class=\"cmm-table-badge\">BD Governance<\/a>\r\n <a href=\"https:\/\/bda-global.org\/en\/standards-governance-framework\/\" class=\"cmm-table-badge\">Standards Framework<\/a>\r\n <\/td>\r\n <\/tr>\r\n <tr>\r\n <td>Digital & AI Enablement<\/td>\r\n <td>Domain 7 \u2014 Digital & Technology<\/td>\r\n <td>CRM maturity, AI tool adoption, data literacy, digital BD workflows<\/td>\r\n <td>\r\n <a href=\"https:\/\/bda-global.org\/en\/ai-in-business-development\/\" class=\"cmm-table-badge\">AI in BD<\/a>\r\n <a href=\"https:\/\/bda-global.org\/en\/ai-business-development-standards\/\" class=\"cmm-table-badge\">AI BD Standards<\/a>\r\n <\/td>\r\n <\/tr>\r\n <\/tbody>\r\n <\/table>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- SECTION 6: WHO BENEFITS -->\r\n <section class=\"cmm-section\">\r\n <div class=\"cmm-container\">\r\n <div class=\"cmm-section-label cmm-reveal\">Target Audience<\/div>\r\n <h2 class=\"cmm-section-title cmm-reveal\">Who Benefits from the <span>BD-CMM\u00ae<\/span>?<\/h2>\r\n <p class=\"cmm-section-intro cmm-reveal\">\r\n The BD-CMM\u00ae is designed for organisations and leaders who want to move beyond individual capability and build BD as a strategic organisational function.\r\n <\/p>\r\n <div class=\"cmm-who-grid cmm-stagger\">\r\n <div class=\"cmm-who-card cmm-reveal\">\r\n <img decoding=\"async\" src=\"https:\/\/bda-global.org\/wp-content\/uploads\/2025\/08\/confident-businessman-smiling-outside-office-building-scaled.webp\"\r\n alt=\"Chief Business Development Officer\" class=\"cmm-who-img\">\r\n <div class=\"cmm-who-title\">C-Suite & BD Leaders<\/div>\r\n <p class=\"cmm-who-desc\">\r\n CEOs, CBDOs, and <a href=\"https:\/\/bda-global.org\/en\/strategic-leadership-in-business-development\/\">strategic BD leaders<\/a> use the BD-CMM\u00ae to assess current organisational capability, set maturity targets, and build the case for BD investment. The framework provides a structured language for board-level conversations about <a href=\"https:\/\/bda-global.org\/en\/build-integrated-business-development-function\/\">BD function design<\/a>.\r\n <\/p>\r\n <\/div>\r\n <div class=\"cmm-who-card cmm-reveal\">\r\n <img decoding=\"async\" src=\"https:\/\/bda-global.org\/wp-content\/uploads\/2025\/08\/group-three-architects-scaled.webp\"\r\n alt=\"Institutional Members\" class=\"cmm-who-img\">\r\n <div class=\"cmm-who-title\">Corporations & Institutions<\/div>\r\n <p class=\"cmm-who-desc\">\r\n <a href=\"https:\/\/bda-global.org\/en\/institutional-membership\/\">BDA Institutional Members<\/a> \u2014 including corporates, government bodies, and universities \u2014 use the BD-CMM\u00ae as a diagnostic tool for <a href=\"https:\/\/bda-global.org\/en\/advisory\/internal-capacity-development-consulting\/\">internal capacity development<\/a>, <a href=\"https:\/\/bda-global.org\/en\/advisory\/consulting-quality-benchmarking-services\/\">benchmarking<\/a>, and <a href=\"https:\/\/bda-global.org\/en\/standards-based-business-development-teams\/\">building standards-based BD teams<\/a>.\r\n <\/p>\r\n <\/div>\r\n <div class=\"cmm-who-card cmm-reveal\">\r\n <img decoding=\"async\" src=\"https:\/\/bda-global.org\/wp-content\/uploads\/2025\/06\/smiling-businessman-with-digital-tablet-scaled.jpg\"\r\n alt=\"BD Consultants and Advisors\" class=\"cmm-who-img\">\r\n <div class=\"cmm-who-title\">BD Consultants & Advisors<\/div>\r\n <p class=\"cmm-who-desc\">\r\n <a href=\"https:\/\/bda-global.org\/en\/advisory\/\">BDA Advisory<\/a> partners and independent BD consultants use the BD-CMM\u00ae as a structured diagnostic framework for client engagements \u2014 enabling objective assessment, prioritised recommendations, and measurable improvement roadmaps aligned to <a href=\"https:\/\/bda-global.org\/en\/professional-standards-business-development\/\">global BD standards<\/a>.\r\n <\/p>\r\n <\/div>\r\n <div class=\"cmm-who-card cmm-reveal\">\r\n <img decoding=\"async\" src=\"https:\/\/bda-global.org\/wp-content\/uploads\/2025\/03\/business-people-arabic-pointing-laptop-screen-office-consult-advice-client-lens-flare-hijab-woman-man-with-keffiyeh-asset-management-planning-idea-investment-bank_590464-363740-1.jpg\"\r\n alt=\"Training Providers\" class=\"cmm-who-img\">\r\n <div class=\"cmm-who-title\">Training Providers & Universities<\/div>\r\n <p class=\"cmm-who-desc\">\r\n <a href=\"https:\/\/bda-global.org\/en\/partnerships\/academic-knowledge-partner\/\">Academic partners<\/a> and <a href=\"https:\/\/bda-global.org\/en\/learning-and-development\/\">BD learning providers<\/a> use the BD-CMM\u00ae to align curriculum with organisational capability needs \u2014 ensuring training programmes address real maturity gaps rather than generic content. See: <a href=\"https:\/\/bda-global.org\/en\/advisory\/curriculum-alignment-with-bda-bock\/\">Curriculum Alignment with BDA BoCK\u2122<\/a>.\r\n <\/p>\r\n <\/div>\r\n <div class=\"cmm-who-card cmm-reveal\">\r\n <img decoding=\"async\" src=\"https:\/\/bda-global.org\/wp-content\/uploads\/2025\/03\/muslim-people-conversation-office-with-teamwork-laptop-project-coworking-dubai-arab-woman-man-business-training-learning-software-collaboration-with-advice-help_590464-363935.jpg\"\r\n alt=\"Government and Public Sector\" class=\"cmm-who-img\">\r\n <div class=\"cmm-who-title\">Government & Public Sector<\/div>\r\n <p class=\"cmm-who-desc\">\r\n Government agencies and public sector organisations use the BD-CMM\u00ae to assess and develop their <a href=\"https:\/\/bda-global.org\/en\/business-development-across-sectors\/\">BD capability across sectors<\/a> \u2014 from investment promotion to public-private partnership development and <a href=\"https:\/\/bda-global.org\/en\/what-is-market-expansion\/\">market expansion<\/a> initiatives.\r\n <\/p>\r\n <\/div>\r\n <div class=\"cmm-who-card cmm-reveal\">\r\n <img decoding=\"async\" src=\"https:\/\/bda-global.org\/wp-content\/uploads\/2025\/08\/yes-scaled.webp\"\r\n alt=\"SMEs and Scale-ups\" class=\"cmm-who-img\">\r\n <div class=\"cmm-who-title\">SMEs & Scale-ups<\/div>\r\n <p class=\"cmm-who-desc\">\r\n Growing organisations use the BD-CMM\u00ae to understand where they are on the maturity curve and what foundational BD capabilities to build first \u2014 avoiding the common pitfall of <a href=\"https:\/\/bda-global.org\/en\/why-business-development-fails\/\">why BD fails<\/a> in scaling organisations. The framework provides a practical roadmap from ad hoc to structured BD.\r\n <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- SECTION 7: HOW TO USE THE BD-CMM -->\r\n <section class=\"cmm-section cmm-section-mid\">\r\n <div class=\"cmm-container\">\r\n <div class=\"cmm-section-label cmm-reveal\">Implementation<\/div>\r\n <h2 class=\"cmm-section-title cmm-reveal\">How to Apply the <span>BD-CMM\u00ae<\/span><\/h2>\r\n <p class=\"cmm-section-intro cmm-reveal\">\r\n The BD-CMM\u00ae is designed to be applied in a structured four-phase process \u2014 from initial assessment through to sustained improvement and re-evaluation.\r\n <\/p>\r\n <div class=\"cmm-roadmap cmm-stagger\">\r\n <div class=\"cmm-road-step cmm-reveal-left\">\r\n <div class=\"cmm-road-dot\">1<\/div>\r\n <div class=\"cmm-road-body\">\r\n <div class=\"cmm-road-title\">BD Capability Assessment<\/div>\r\n <p class=\"cmm-road-desc\">\r\n Conduct a structured assessment across the seven BD-CMM\u00ae dimensions using the <a href=\"https:\/\/bda-global.org\/en\/business-development-competency-assessment\/\">BDA\u00ae BD Capability Assessment<\/a> tool. The assessment evaluates current maturity level for each dimension, producing a detailed capability profile and gap analysis. This can be conducted as a self-assessment or facilitated by <a href=\"https:\/\/bda-global.org\/en\/advisory\/\">BDA Advisory<\/a>.\r\n <\/p>\r\n <\/div>\r\n <\/div>\r\n <div class=\"cmm-road-step cmm-reveal-left\">\r\n <div class=\"cmm-road-dot\">2<\/div>\r\n <div class=\"cmm-road-body\">\r\n <div class=\"cmm-road-title\">Maturity Profiling & Benchmarking<\/div>\r\n <p class=\"cmm-road-desc\">\r\n Map assessment results to the five maturity levels to produce a multi-dimensional BD maturity profile. <a href=\"https:\/\/bda-global.org\/en\/advisory\/consulting-quality-benchmarking-services\/\">Benchmark<\/a> against industry peers and <a href=\"https:\/\/bda-global.org\/en\/professional-standards-business-development\/\">global BD standards<\/a> to contextualise findings. Identify priority dimensions for improvement based on strategic impact and current gap size.\r\n <\/p>\r\n <\/div>\r\n <\/div>\r\n <div class=\"cmm-road-step cmm-reveal-left\">\r\n <div class=\"cmm-road-dot\">3<\/div>\r\n <div class=\"cmm-road-body\">\r\n <div class=\"cmm-road-title\">Improvement Roadmap Design<\/div>\r\n <p class=\"cmm-road-desc\">\r\n Develop a structured BD capability improvement roadmap with defined milestones, resource requirements, and success metrics. Roadmaps typically address: <a href=\"https:\/\/bda-global.org\/en\/advisory\/internal-capacity-development-consulting\/\">internal capacity development<\/a>, <a href=\"https:\/\/bda-global.org\/en\/business-development-competency-framework\/\">competency framework<\/a> implementation, <a href=\"https:\/\/bda-global.org\/en\/professional-business-development-certifications\/\">certification pathways<\/a> for BD professionals, and <a href=\"https:\/\/bda-global.org\/en\/business-development-governance\/\">governance<\/a> structure design.\r\n <\/p>\r\n <\/div>\r\n <\/div>\r\n <div class=\"cmm-road-step cmm-reveal-left\">\r\n <div class=\"cmm-road-dot\">4<\/div>\r\n <div class=\"cmm-road-body\">\r\n <div class=\"cmm-road-title\">Implementation & Capability Building<\/div>\r\n <p class=\"cmm-road-desc\">\r\n Execute the improvement roadmap with support from <a href=\"https:\/\/bda-global.org\/en\/advisory\/\">BDA Advisory services<\/a>, including <a href=\"https:\/\/bda-global.org\/en\/advisory\/business-development-strategy-audit\/\">BD strategy audit<\/a>, <a href=\"https:\/\/bda-global.org\/en\/advisory\/curriculum-alignment-with-bda-bock\/\">curriculum alignment<\/a>, and <a href=\"https:\/\/bda-global.org\/en\/learning-and-development\/\">learning and development<\/a> programmes. Ensure BD professionals pursue relevant <a href=\"https:\/\/bda-global.org\/en\/professional-business-development-certifications\/\">BDA\u00ae certifications<\/a> aligned to their role and career stage.\r\n <\/p>\r\n <\/div>\r\n <\/div>\r\n <div class=\"cmm-road-step cmm-reveal-left\">\r\n <div class=\"cmm-road-dot\">5<\/div>\r\n <div class=\"cmm-road-body\">\r\n <div class=\"cmm-road-title\">Re-Assessment & Continuous Improvement<\/div>\r\n <p class=\"cmm-road-desc\">\r\n Conduct periodic re-assessments (typically annually) to measure maturity progression, validate improvements, and set new targets. High-maturity organisations integrate BD-CMM\u00ae assessments into their annual <a href=\"https:\/\/bda-global.org\/en\/business-development-best-practices-2026\/\">BD best practices<\/a> review cycle and use results to inform <a href=\"https:\/\/bda-global.org\/en\/what-is-business-development-strategy\/\">BD strategy<\/a> updates.\r\n <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- SECTION 8: CERTIFICATIONS -->\r\n <div class=\"cmm-cert-strip\">\r\n <div class=\"cmm-container\">\r\n <div class=\"cmm-cert-grid cmm-stagger\">\r\n <div class=\"cmm-cert-text cmm-reveal-left\">\r\n <div class=\"cmm-section-label\">Professional Certifications<\/div>\r\n <h2 class=\"cmm-section-title\">BD-CMM\u00ae and <span>BDA\u00ae Certifications<\/span><\/h2>\r\n <p class=\"cmm-body-text\">\r\n Achieving higher BD-CMM\u00ae maturity levels requires BD professionals with validated competencies. The <a href=\"https:\/\/bda-global.org\/en\/professional-business-development-certifications\/\" style=\"color:#7ecfff;\">BDA\u00ae professional certification pathway<\/a> \u2014 from BDA-CP\u2122 to BDA-SCP\u2122 \u2014 provides the individual-level competency validation that underpins organisational BD maturity.\r\n <\/p>\r\n <p class=\"cmm-body-text\">\r\n Organisations targeting Level 4 and Level 5 maturity are expected to have a defined proportion of their BD workforce holding <a href=\"https:\/\/bda-global.org\/en\/professional-business-development-certifications\/\" style=\"color:#7ecfff;\">BDA\u00ae certifications<\/a>, aligned to the <a href=\"https:\/\/bda-global.org\/en\/professional-standards-business-development\/\" style=\"color:#7ecfff;\">BDA BoCK\u2122 2026 global standard<\/a>.\r\n <\/p>\r\n <a href=\"https:\/\/bda-global.org\/en\/business-development-certifications-guide\/\" class=\"cmm-btn-primary\" style=\"margin-top:8px;\">View Certification Guide<\/a>\r\n <\/div>\r\n <div class=\"cmm-cert-cards cmm-reveal-right\">\r\n <a href=\"https:\/\/bda-global.org\/en\/certifications\/bda-cp\/\" class=\"cmm-cert-card\">\r\n <img decoding=\"async\" src=\"https:\/\/bda-global.org\/wp-content\/uploads\/2025\/05\/BDA-CP-Store.png\" alt=\"BDA-CP\u2122\">\r\n <div>\r\n <div class=\"cmm-cert-card-name\">BDA-CP\u2122 \u2014 Certified Professional<\/div>\r\n <div class=\"cmm-cert-card-desc\">Foundation-level certification for BD professionals. Required for Level 3+ organisations.<\/div>\r\n <\/div>\r\n <\/a>\r\n <a href=\"https:\/\/bda-global.org\/en\/certifications\/bda-scp\/\" class=\"cmm-cert-card\">\r\n <img decoding=\"async\" src=\"https:\/\/bda-global.org\/wp-content\/uploads\/2025\/05\/BDA-SCP-Store.png\" alt=\"BDA-SCP\u2122\">\r\n <div>\r\n <div class=\"cmm-cert-card-name\">BDA-SCP\u2122 \u2014 Senior Certified Professional<\/div>\r\n <div class=\"cmm-cert-card-desc\">Advanced certification for senior BD leaders. Aligned to Level 4\u20135 maturity requirements.<\/div>\r\n <\/div>\r\n <\/a>\r\n <a href=\"https:\/\/bda-global.org\/en\/institutional-membership\/\" class=\"cmm-cert-card\">\r\n <img decoding=\"async\" src=\"https:\/\/bda-global.org\/wp-content\/uploads\/2024\/01\/BDA-Logo-White.png\" alt=\"BDA Institutional Membership\" style=\"background:#0a3a6e;padding:8px;border-radius:4px;\">\r\n <div>\r\n <div class=\"cmm-cert-card-name\">BDA\u00ae Institutional Membership<\/div>\r\n <div class=\"cmm-cert-card-desc\">For organisations committed to BD excellence. Includes BD-CMM\u00ae assessment support.<\/div>\r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <!-- SECTION 9: FAQ -->\r\n <section class=\"cmm-section\">\r\n <div class=\"cmm-container\">\r\n <div class=\"cmm-section-label cmm-reveal\">Common Questions<\/div>\r\n <h2 class=\"cmm-section-title cmm-reveal\">Frequently Asked <span>Questions<\/span><\/h2>\r\n <div class=\"cmm-faq-list cmm-stagger\">\r\n\r\n <div class=\"cmm-faq-item cmm-reveal\">\r\n <button class=\"cmm-faq-q\" onclick=\"bdaCmmToggle(this)\">\r\n What is the difference between BD-CMM\u00ae and BDA BoCK\u2122?\r\n <span class=\"cmm-faq-icon\">+<\/span>\r\n <\/button>\r\n <div class=\"cmm-faq-a\">\r\n <div class=\"cmm-faq-a-inner\">\r\n The <a href=\"https:\/\/bda-global.org\/en\/professional-standards-business-development\/\">BDA BoCK\u2122 2026<\/a> is an <strong>individual-level<\/strong> competency and knowledge framework \u2014 it defines what a BD professional should know and be able to do. The BD-CMM\u00ae is an <strong>organisational-level<\/strong> maturity framework \u2014 it assesses how well an organisation has institutionalised its <a href=\"https:\/\/bda-global.org\/en\/business-development-capability\/\">BD capability<\/a> as a whole. Together, they form a complete picture: BoCK\u2122 addresses the professional, BD-CMM\u00ae addresses the organisation.\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"cmm-faq-item cmm-reveal\">\r\n <button class=\"cmm-faq-q\" onclick=\"bdaCmmToggle(this)\">\r\n How long does a BD-CMM\u00ae assessment take?\r\n <span class=\"cmm-faq-icon\">+<\/span>\r\n <\/button>\r\n <div class=\"cmm-faq-a\">\r\n <div class=\"cmm-faq-a-inner\">\r\n A self-assessment using the <a href=\"https:\/\/bda-global.org\/en\/business-development-competency-assessment\/\">BDA\u00ae BD Capability Assessment<\/a> tool typically takes 2\u20134 hours for a single business unit. A full facilitated assessment by <a href=\"https:\/\/bda-global.org\/en\/advisory\/\">BDA Advisory<\/a> \u2014 covering multiple dimensions, stakeholder interviews, and documentation review \u2014 typically takes 3\u20135 days depending on organisational size and complexity.\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"cmm-faq-item cmm-reveal\">\r\n <button class=\"cmm-faq-q\" onclick=\"bdaCmmToggle(this)\">\r\n What maturity level should our organisation target?\r\n <span class=\"cmm-faq-icon\">+<\/span>\r\n <\/button>\r\n <div class=\"cmm-faq-a\">\r\n <div class=\"cmm-faq-a-inner\">\r\n The appropriate target level depends on your organisation's strategic ambitions and BD role. Most organisations benefit from targeting <strong>Level 3 (Defined)<\/strong> as a baseline \u2014 this is where <a href=\"https:\/\/bda-global.org\/en\/professional-standards-business-development\/\">global BD standards<\/a> consider an organisation professionally capable. Organisations where BD is a core growth driver should target <strong>Level 4 (Managed)<\/strong> or above. Level 5 is appropriate for organisations where BD is a primary source of competitive advantage and organisational identity.\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"cmm-faq-item cmm-reveal\">\r\n <button class=\"cmm-faq-q\" onclick=\"bdaCmmToggle(this)\">\r\n Does BD-CMM\u00ae apply to all sectors and organisation sizes?\r\n <span class=\"cmm-faq-icon\">+<\/span>\r\n <\/button>\r\n <div class=\"cmm-faq-a\">\r\n <div class=\"cmm-faq-a-inner\">\r\n Yes. The BD-CMM\u00ae is designed to be applicable across all sectors \u2014 including <a href=\"https:\/\/bda-global.org\/en\/business-development-across-sectors\/\">corporate, government, non-profit, and academic organisations<\/a> \u2014 and across all sizes, from SMEs to large enterprises. The framework is scalable: smaller organisations typically focus on Dimensions 1\u20133 initially, while larger organisations assess all seven dimensions. The maturity levels are relative to organisational context, not absolute benchmarks.\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"cmm-faq-item cmm-reveal\">\r\n <button class=\"cmm-faq-q\" onclick=\"bdaCmmToggle(this)\">\r\n How does BD-CMM\u00ae relate to BDA\u00ae Institutional Membership?\r\n <span class=\"cmm-faq-icon\">+<\/span>\r\n <\/button>\r\n <div class=\"cmm-faq-a\">\r\n <div class=\"cmm-faq-a-inner\">\r\n <a href=\"https:\/\/bda-global.org\/en\/institutional-membership\/\">BDA\u00ae Institutional Membership<\/a> includes access to BD-CMM\u00ae assessment tools, benchmarking data, and advisory support. Institutional members receive a structured BD capability assessment as part of onboarding, with annual re-assessments to track maturity progression. The BD-CMM\u00ae provides the diagnostic foundation for <a href=\"https:\/\/bda-global.org\/en\/advisory\/internal-capacity-development-consulting\/\">BDA internal capacity development consulting<\/a> engagements.\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"cmm-faq-item cmm-reveal\">\r\n <button class=\"cmm-faq-q\" onclick=\"bdaCmmToggle(this)\">\r\n Can organisations receive formal BD-CMM\u00ae recognition from BDA\u00ae?\r\n <span class=\"cmm-faq-icon\">+<\/span>\r\n <\/button>\r\n <div class=\"cmm-faq-a\">\r\n <div class=\"cmm-faq-a-inner\">\r\n Yes. Organisations that complete a facilitated BD-CMM\u00ae assessment through <a href=\"https:\/\/bda-global.org\/en\/advisory\/\">BDA Advisory<\/a> and achieve verified maturity levels receive formal BDA\u00ae recognition of their BD capability level. This recognition can be used in organisational communications, partner engagement, and talent attraction \u2014 demonstrating commitment to <a href=\"https:\/\/bda-global.org\/en\/professional-standards-business-development\/\">global BD professional standards<\/a>. Contact the <a href=\"https:\/\/bda-global.org\/en\/advisory\/\">BDA Advisory team<\/a> for details.\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- FINAL CTA -->\r\n <section class=\"cmm-cta\">\r\n <div class=\"cmm-container\">\r\n <h2 class=\"cmm-cta-title cmm-reveal\">Assess Your Organisation's BD Maturity Today<\/h2>\r\n <p class=\"cmm-cta-sub cmm-reveal\">\r\n Start with the BDA\u00ae BD Capability Assessment \u2014 a structured diagnostic tool aligned to the BD-CMM\u00ae framework and BDA BoCK\u2122 2026 global standards.\r\n <\/p>\r\n <div class=\"cmm-cta-btns cmm-reveal\">\r\n <a href=\"https:\/\/bda-global.org\/en\/business-development-competency-assessment\/\" class=\"cmm-cta-btn-white\">Take the BD Assessment<\/a>\r\n <a href=\"https:\/\/bda-global.org\/en\/advisory\/\" class=\"cmm-cta-btn-ghost\">Speak to BDA Advisory<\/a>\r\n <a href=\"https:\/\/bda-global.org\/en\/institutional-membership\/\" class=\"cmm-cta-btn-ghost\">Institutional Membership<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n<\/div><!-- \/#bda-cmm-v1 -->\r\n\r\n<script>\r\n(function() {\r\n 'use strict';\r\n\r\n \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\r\n 1. FAQ ACCORDION (inline cssText)\r\n \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n function cmmCloseAll() {\r\n var all = document.querySelectorAll('#bda-cmm-v1 .cmm-faq-item');\r\n all.forEach(function(el) {\r\n var ans = el.querySelector('.cmm-faq-a');\r\n var icon = el.querySelector('.cmm-faq-icon');\r\n if (ans) ans.style.cssText = 'max-height:0 !important; overflow:hidden !important;';\r\n if (icon) icon.style.cssText = 'transform:rotate(0deg) !important; background:#e8f4fd !important; color:#0f91e0 !important;';\r\n el.setAttribute('data-open', 'false');\r\n });\r\n }\r\n window.bdaCmmToggle = function(btn) {\r\n var item = btn.closest('.cmm-faq-item');\r\n if (!item) return;\r\n var isOpen = item.getAttribute('data-open') === 'true';\r\n cmmCloseAll();\r\n if (!isOpen) {\r\n var ans = item.querySelector('.cmm-faq-a');\r\n var icon = item.querySelector('.cmm-faq-icon');\r\n if (ans) ans.style.cssText = 'max-height:600px !important; overflow:visible !important;';\r\n if (icon) icon.style.cssText = 'transform:rotate(45deg) !important; background:#0f91e0 !important; color:#fff !important;';\r\n item.setAttribute('data-open', 'true');\r\n }\r\n };\r\n\r\n \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\r\n 2. SCROLL REVEAL (IntersectionObserver)\r\n \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n function cmmInitReveal() {\r\n var revealEls = document.querySelectorAll(\r\n '#bda-cmm-v1 .cmm-reveal, #bda-cmm-v1 .cmm-reveal-left, #bda-cmm-v1 .cmm-reveal-right, #bda-cmm-v1 .cmm-reveal-scale'\r\n );\r\n if (!revealEls.length) return;\r\n var observer = new IntersectionObserver(function(entries) {\r\n entries.forEach(function(entry) {\r\n if (entry.isIntersecting) {\r\n entry.target.classList.add('cmm-visible');\r\n observer.unobserve(entry.target);\r\n }\r\n });\r\n }, { threshold: 0.12, rootMargin: '0px 0px -40px 0px' });\r\n revealEls.forEach(function(el) { observer.observe(el); });\r\n }\r\n\r\n \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\r\n 3. COUNTER ANIMATION for stat numbers\r\n \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n function cmmAnimateCounter(el, target, duration, suffix) {\r\n var start = null;\r\n var startVal = 0;\r\n function step(timestamp) {\r\n if (!start) start = timestamp;\r\n var progress = Math.min((timestamp - start) \/ duration, 1);\r\n var ease = 1 - Math.pow(1 - progress, 3); \/\/ ease-out cubic\r\n var current = Math.floor(ease * (target - startVal) + startVal);\r\n el.textContent = current + suffix;\r\n if (progress < 1) requestAnimationFrame(step);\r\n else el.textContent = target + suffix;\r\n }\r\n requestAnimationFrame(step);\r\n }\r\n\r\n function cmmInitCounters() {\r\n var statItems = document.querySelectorAll('#bda-cmm-v1 .cmm-stat-item');\r\n var statsData = [\r\n { target: 5, suffix: '', text: null },\r\n { target: 7, suffix: '', text: null },\r\n { target: 120, suffix: '+', text: null },\r\n { target: null, suffix: '', text: 'BoCK\u2122' }\r\n ];\r\n if (!statItems.length) return;\r\n var statsObserver = new IntersectionObserver(function(entries) {\r\n entries.forEach(function(entry) {\r\n if (!entry.isIntersecting) return;\r\n var item = entry.target;\r\n var idx = Array.prototype.indexOf.call(statItems, item);\r\n var data = statsData[idx];\r\n if (!data) return;\r\n var numEl = item.querySelector('.cmm-stat-num');\r\n if (!numEl) return;\r\n item.classList.add('cmm-stat-animated');\r\n if (data.target !== null) {\r\n cmmAnimateCounter(numEl, data.target, 1600, data.suffix);\r\n } else {\r\n \/\/ text stat \u2014 just fade it in\r\n numEl.style.cssText = 'opacity:0; transform:translateY(16px); transition:opacity 0.6s ease, transform 0.6s ease;';\r\n setTimeout(function() {\r\n numEl.style.cssText = 'opacity:1; transform:translateY(0); transition:opacity 0.6s ease, transform 0.6s ease;';\r\n }, 100);\r\n }\r\n statsObserver.unobserve(item);\r\n });\r\n }, { threshold: 0.4 });\r\n statItems.forEach(function(el) { statsObserver.observe(el); });\r\n }\r\n\r\n \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\r\n 4. LEVEL CARDS \u2014 staggered slide-in\r\n (adds inline delay to each .cmm-reveal\r\n inside .cmm-levels-grid)\r\n \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n function cmmInitLevelStagger() {\r\n var levelCards = document.querySelectorAll('#bda-cmm-v1 .cmm-levels-grid .cmm-level-card');\r\n levelCards.forEach(function(card, i) {\r\n card.style.transitionDelay = (i * 0.12) + 's';\r\n });\r\n }\r\n\r\n \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\r\n 5. ROADMAP STEPS \u2014 staggered slide-in\r\n \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n function cmmInitRoadmapStagger() {\r\n var steps = document.querySelectorAll('#bda-cmm-v1 .cmm-roadmap .cmm-road-step');\r\n steps.forEach(function(step, i) {\r\n step.style.transitionDelay = (i * 0.1) + 's';\r\n });\r\n }\r\n\r\n \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\r\n 6. SECTION LABEL \u2014 animated underline\r\n \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n function cmmInitSectionLabels() {\r\n var labels = document.querySelectorAll('#bda-cmm-v1 .cmm-section-label');\r\n labels.forEach(function(label) {\r\n label.style.cssText += 'position:relative; display:inline-block;';\r\n var line = document.createElement('span');\r\n line.style.cssText = 'position:absolute; bottom:-3px; left:0; height:2px; width:0; background:#0f91e0; transition:width 0.5s ease 0.3s; border-radius:2px;';\r\n label.appendChild(line);\r\n var labelObserver = new IntersectionObserver(function(entries) {\r\n entries.forEach(function(entry) {\r\n if (entry.isIntersecting) {\r\n line.style.width = '100%';\r\n labelObserver.unobserve(entry.target);\r\n }\r\n });\r\n }, { threshold: 0.5 });\r\n labelObserver.observe(label);\r\n });\r\n }\r\n\r\n \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\r\n INIT \u2014 run on load\r\n \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n window.addEventListener('load', function() {\r\n cmmCloseAll();\r\n if (typeof IntersectionObserver !== 'undefined') {\r\n cmmInitReveal();\r\n cmmInitCounters();\r\n cmmInitLevelStagger();\r\n cmmInitRoadmapStagger();\r\n cmmInitSectionLabels();\r\n } else {\r\n \/\/ Fallback: show all immediately for older browsers\r\n var all = document.querySelectorAll(\r\n '#bda-cmm-v1 .cmm-reveal, #bda-cmm-v1 .cmm-reveal-left, #bda-cmm-v1 .cmm-reveal-right, #bda-cmm-v1 .cmm-reveal-scale'\r\n );\r\n all.forEach(function(el) { el.classList.add('cmm-visible'); });\r\n }\r\n });\r\n\r\n})();\r\n<\/script>\r\n\r\n<\/body>\r\n<\/html>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Business Development Capability Maturity Model (BD-CMM\u00ae) | BDA Global Home \u203a Business Development \u203a Frameworks \u203a BD-CMM\u00ae BD Professional Knowledge \u2014 BDA\u00ae Explains Business DevelopmentCapability Maturity Model(BD-CMM\u00ae) The BD-CMM\u00ae is an internationally recognised framework for assessing and improving organisational BD capability, developed by Shipley Associates \/ Business Winning Institute\u00ae. On this page, BDA\u00ae explains the […]<\/p>","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-24121","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Development Capability Maturity Model (BD-CMM\u00ae)<\/title>\n<meta name=\"description\" content=\"Discover the Business Development Capability Maturity Model (BD-CMM\u00ae), a structured framework for assessing, benchmarking, and improving organisational business development capability, governance, and growth performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bda-global.org\/en\/business-development-capability-maturity-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Development Capability Maturity Model (BD-CMM\u00ae)\" \/>\n<meta property=\"og:description\" content=\"Discover the Business Development Capability Maturity Model (BD-CMM\u00ae), a structured framework for assessing, benchmarking, and improving organisational business development capability, governance, and growth performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bda-global.org\/en\/business-development-capability-maturity-model\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Development Association (BDA\u00ae)\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-04T13:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bda-global.org\/wp-content\/uploads\/2025\/08\/confident-businessman-with-colleagues-1-scaled.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bda-global.org\/en\/business-development-capability-maturity-model\/\",\"url\":\"https:\/\/bda-global.org\/en\/business-development-capability-maturity-model\/\",\"name\":\"Business Development Capability Maturity Model (BD-CMM\u00ae)\",\"isPartOf\":{\"@id\":\"https:\/\/bda-global.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bda-global.org\/en\/business-development-capability-maturity-model\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bda-global.org\/en\/business-development-capability-maturity-model\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bda-global.org\/wp-content\/uploads\/2025\/08\/confident-businessman-with-colleagues-1-scaled.webp\",\"datePublished\":\"2026-06-04T11:56:05+00:00\",\"dateModified\":\"2026-06-04T13:00:00+00:00\",\"description\":\"Discover the Business Development Capability Maturity Model (BD-CMM\u00ae), a structured framework for assessing, benchmarking, and improving organisational business development capability, governance, and growth performance.\",\"breadcrumb\":{\"@id\":\"https:\/\/bda-global.org\/en\/business-development-capability-maturity-model\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bda-global.org\/en\/business-development-capability-maturity-model\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bda-global.org\/en\/business-development-capability-maturity-model\/#primaryimage\",\"url\":\"https:\/\/bda-global.org\/wp-content\/uploads\/2025\/08\/confident-businessman-with-colleagues-1-scaled.webp\",\"contentUrl\":\"https:\/\/bda-global.org\/wp-content\/uploads\/2025\/08\/confident-businessman-with-colleagues-1-scaled.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bda-global.org\/en\/business-development-capability-maturity-model\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\",\"item\":\"https:\/\/bda-global.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BD-CMM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bda-global.org\/#website\",\"url\":\"https:\/\/bda-global.org\/\",\"name\":\"Business Development Association (BDA\u00ae)\",\"description\":\"The Business Development Association (BDA\u00ae) is a global professional standards organisation defining competencies, frameworks, certifications, and governance practices for the business development profession through the BDA BoCK\u00ae framework.\",\"publisher\":{\"@id\":\"https:\/\/bda-global.org\/#organization\"},\"alternateName\":\"BDA\u00ae\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bda-global.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bda-global.org\/#organization\",\"name\":\"Business Development Association (BDA\u00ae)\",\"alternateName\":\"BDA\u00ae\",\"url\":\"https:\/\/bda-global.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bda-global.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bda-global.org\/wp-content\/uploads\/2025\/04\/cropped-Edit-home-with-Elementor-03-08-2025_05_17_AM.png\",\"contentUrl\":\"https:\/\/bda-global.org\/wp-content\/uploads\/2025\/04\/cropped-Edit-home-with-Elementor-03-08-2025_05_17_AM.png\",\"width\":512,\"height\":512,\"caption\":\"Business Development Association (BDA\u00ae)\"},\"image\":{\"@id\":\"https:\/\/bda-global.org\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/bda-org\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Business Development Capability Maturity Model (BD-CMM\u00ae)","description":"Discover the Business Development Capability Maturity Model (BD-CMM\u00ae), a structured framework for assessing, benchmarking, and improving organisational business development capability, governance, and growth performance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bda-global.org\/en\/business-development-capability-maturity-model\/","og_locale":"en_US","og_type":"article","og_title":"Business Development Capability Maturity Model (BD-CMM\u00ae)","og_description":"Discover the Business Development Capability Maturity Model (BD-CMM\u00ae), a structured framework for assessing, benchmarking, and improving organisational business development capability, governance, and growth performance.","og_url":"https:\/\/bda-global.org\/en\/business-development-capability-maturity-model\/","og_site_name":"Business Development Association (BDA\u00ae)","article_modified_time":"2026-06-04T13:00:00+00:00","og_image":[{"url":"https:\/\/bda-global.org\/wp-content\/uploads\/2025\/08\/confident-businessman-with-colleagues-1-scaled.webp","type":"","width":"","height":""}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bda-global.org\/en\/business-development-capability-maturity-model\/","url":"https:\/\/bda-global.org\/en\/business-development-capability-maturity-model\/","name":"Business Development Capability Maturity Model (BD-CMM\u00ae)","isPartOf":{"@id":"https:\/\/bda-global.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bda-global.org\/en\/business-development-capability-maturity-model\/#primaryimage"},"image":{"@id":"https:\/\/bda-global.org\/en\/business-development-capability-maturity-model\/#primaryimage"},"thumbnailUrl":"https:\/\/bda-global.org\/wp-content\/uploads\/2025\/08\/confident-businessman-with-colleagues-1-scaled.webp","datePublished":"2026-06-04T11:56:05+00:00","dateModified":"2026-06-04T13:00:00+00:00","description":"Discover the Business Development Capability Maturity Model (BD-CMM\u00ae), a structured framework for assessing, benchmarking, and improving organisational business development capability, governance, and growth performance.","breadcrumb":{"@id":"https:\/\/bda-global.org\/en\/business-development-capability-maturity-model\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bda-global.org\/en\/business-development-capability-maturity-model\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bda-global.org\/en\/business-development-capability-maturity-model\/#primaryimage","url":"https:\/\/bda-global.org\/wp-content\/uploads\/2025\/08\/confident-businessman-with-colleagues-1-scaled.webp","contentUrl":"https:\/\/bda-global.org\/wp-content\/uploads\/2025\/08\/confident-businessman-with-colleagues-1-scaled.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/bda-global.org\/en\/business-development-capability-maturity-model\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629","item":"https:\/\/bda-global.org\/"},{"@type":"ListItem","position":2,"name":"BD-CMM"}]},{"@type":"WebSite","@id":"https:\/\/bda-global.org\/#website","url":"https:\/\/bda-global.org\/","name":"Business Development Association (BDA\u00ae)","description":"The Business Development Association (BDA\u00ae) is a global professional standards organisation defining competencies, frameworks, certifications, and governance practices for the business development profession through the BDA BoCK\u00ae framework.","publisher":{"@id":"https:\/\/bda-global.org\/#organization"},"alternateName":"BDA\u00ae","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bda-global.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bda-global.org\/#organization","name":"Business Development Association (BDA\u00ae)","alternateName":"BDA\u00ae","url":"https:\/\/bda-global.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bda-global.org\/#\/schema\/logo\/image\/","url":"https:\/\/bda-global.org\/wp-content\/uploads\/2025\/04\/cropped-Edit-home-with-Elementor-03-08-2025_05_17_AM.png","contentUrl":"https:\/\/bda-global.org\/wp-content\/uploads\/2025\/04\/cropped-Edit-home-with-Elementor-03-08-2025_05_17_AM.png","width":512,"height":512,"caption":"Business Development Association (BDA\u00ae)"},"image":{"@id":"https:\/\/bda-global.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/bda-org\/"]}]}},"_links":{"self":[{"href":"https:\/\/bda-global.org\/en\/wp-json\/wp\/v2\/pages\/24121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bda-global.org\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bda-global.org\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bda-global.org\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/bda-global.org\/en\/wp-json\/wp\/v2\/comments?post=24121"}],"version-history":[{"count":10,"href":"https:\/\/bda-global.org\/en\/wp-json\/wp\/v2\/pages\/24121\/revisions"}],"predecessor-version":[{"id":24133,"href":"https:\/\/bda-global.org\/en\/wp-json\/wp\/v2\/pages\/24121\/revisions\/24133"}],"wp:attachment":[{"href":"https:\/\/bda-global.org\/en\/wp-json\/wp\/v2\/media?parent=24121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}