{"id":14703,"date":"2025-05-24T21:23:27","date_gmt":"2025-05-24T18:23:27","guid":{"rendered":"https:\/\/bda-global.org\/?page_id=14703"},"modified":"2026-04-22T16:58:17","modified_gmt":"2026-04-22T13:58:17","slug":"bda-glossary","status":"publish","type":"page","link":"https:\/\/bda-global.org\/en\/store\/bda-glossary\/","title":{"rendered":"BDA Glossary"},"content":{"rendered":"
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\n\t\t\t\t\t\r\n\r\n\r\n\r\n\r\nBDA Glossary Hero Section<\/title>\r\n<style>\r\n * { margin: 0; padding: 0; box-sizing: border-box; }\r\n body { font-family: 'Segoe UI', system-ui, sans-serif; }\r\n\r\n .hero {\r\n background: linear-gradient(135deg, #0d1f4e 0%, #1a3a7c 55%, #0f5fa8 100%);\r\n min-height: 340px;\r\n display: flex;\r\n align-items: center;\r\n position: relative;\r\n overflow: hidden;\r\n padding: 56px 40px;\r\n }\r\n .hero::before {\r\n content: '';\r\n position: absolute;\r\n top: -60px; right: -80px;\r\n width: 380px; height: 380px;\r\n border-radius: 50%;\r\n background: rgba(15, 145, 224, 0.1);\r\n pointer-events: none;\r\n }\r\n\r\n .hero-inner {\r\n max-width: 1200px;\r\n margin: 0 auto;\r\n width: 100%;\r\n display: grid;\r\n grid-template-columns: 1fr auto;\r\n gap: 60px;\r\n align-items: center;\r\n position: relative;\r\n z-index: 1;\r\n }\r\n\r\n .badge {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 8px;\r\n background: rgba(15, 145, 224, 0.2);\r\n border: 1px solid rgba(15, 145, 224, 0.5);\r\n color: #7ec8f5;\r\n font-size: 11px;\r\n font-weight: 600;\r\n letter-spacing: 1.5px;\r\n text-transform: uppercase;\r\n padding: 6px 14px;\r\n border-radius: 20px;\r\n margin-bottom: 20px;\r\n }\r\n .badge-dot { width: 6px; height: 6px; border-radius: 50%; background: #0f91e0; }\r\n\r\n h1 {\r\n font-size: clamp(26px, 3.5vw, 42px);\r\n font-weight: 800;\r\n color: #fff;\r\n line-height: 1.15;\r\n margin-bottom: 16px;\r\n letter-spacing: -0.5px;\r\n }\r\n h1 span { color: #0f91e0; }\r\n\r\n .description {\r\n font-size: 15px;\r\n color: #c8ddf0;\r\n line-height: 1.7;\r\n max-width: 560px;\r\n margin-bottom: 32px;\r\n }\r\n\r\n .cta-group { display: flex; gap: 14px; flex-wrap: wrap; align-items: center; }\r\n\r\n .btn-primary {\r\n background: #0f91e0;\r\n color: #fff;\r\n padding: 14px 28px;\r\n border-radius: 6px;\r\n font-size: 15px;\r\n font-weight: 600;\r\n text-decoration: none;\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 8px;\r\n transition: background 0.2s, transform 0.15s;\r\n }\r\n .btn-primary:hover { background: #0d7ec4; transform: translateY(-1px); }\r\n\r\n \/* Right: alphabet preview *\/\r\n .alpha-grid {\r\n display: grid;\r\n grid-template-columns: repeat(5, 1fr);\r\n gap: 6px;\r\n min-width: 200px;\r\n }\r\n .alpha-letter {\r\n background: rgba(255,255,255,0.06);\r\n border: 1px solid rgba(255,255,255,0.1);\r\n border-radius: 6px;\r\n width: 36px; height: 36px;\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n font-size: 13px;\r\n font-weight: 700;\r\n color: #a0c8e8;\r\n transition: background 0.2s;\r\n }\r\n .alpha-letter:hover {\r\n background: rgba(15, 145, 224, 0.2);\r\n color: #fff;\r\n }\r\n\r\n @media (max-width: 768px) {\r\n .hero-inner { grid-template-columns: 1fr; }\r\n .alpha-grid { display: none; }\r\n .hero { padding: 48px 24px; }\r\n }\r\n<\/style>\r\n<\/head>\r\n<body>\r\n\r\n<section class=\"hero\">\r\n <div class=\"hero-inner\">\r\n <div class=\"hero-content\">\r\n <div class=\"badge\">\r\n <span class=\"badge-dot\"><\/span>\r\n BDA\u00ae Knowledge Resource\r\n <\/div>\r\n\r\n <h1>The <span>BDA\u00ae Glossary<\/span><br>of Business Development<\/h1>\r\n\r\n <p class=\"description\">\r\n The authoritative reference for business development terminology \u2014 aligned with the BDA BoCK\u2122 2026 framework. Every term, concept, and definition used across BDA certifications, in one place.\r\n <\/p>\r\n\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"alpha-grid\">\r\n <div class=\"alpha-letter\">A<\/div>\r\n <div class=\"alpha-letter\">B<\/div>\r\n <div class=\"alpha-letter\">C<\/div>\r\n <div class=\"alpha-letter\">D<\/div>\r\n <div class=\"alpha-letter\">E<\/div>\r\n <div class=\"alpha-letter\">F<\/div>\r\n <div class=\"alpha-letter\">G<\/div>\r\n <div class=\"alpha-letter\">H<\/div>\r\n <div class=\"alpha-letter\">I<\/div>\r\n <div class=\"alpha-letter\">J<\/div>\r\n <div class=\"alpha-letter\">K<\/div>\r\n <div class=\"alpha-letter\">L<\/div>\r\n <div class=\"alpha-letter\">M<\/div>\r\n <div class=\"alpha-letter\">N<\/div>\r\n <div class=\"alpha-letter\">O<\/div>\r\n <div class=\"alpha-letter\">P<\/div>\r\n <div class=\"alpha-letter\">Q<\/div>\r\n <div class=\"alpha-letter\">R<\/div>\r\n <div class=\"alpha-letter\">S<\/div>\r\n <div class=\"alpha-letter\">T<\/div>\r\n <div class=\"alpha-letter\">U<\/div>\r\n <div class=\"alpha-letter\">V<\/div>\r\n <div class=\"alpha-letter\">W<\/div>\r\n <div class=\"alpha-letter\">X<\/div>\r\n <div class=\"alpha-letter\">Z<\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<\/body>\r\n<\/html>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccfd7ed e-con-full e-flex e-con e-parent\" data-id=\"ccfd7ed\" data-element_type=\"container\" data-settings=\"{"jet_parallax_layout_list":[]}\">\n\t\t<div class=\"elementor-element elementor-element-b3de7a5 e-con-full e-flex e-con e-child\" data-id=\"b3de7a5\" data-element_type=\"container\" data-settings=\"{"jet_parallax_layout_list":[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7da5cd1 elementor-widget elementor-widget-eael-breadcrumbs\" data-id=\"7da5cd1\" data-element_type=\"widget\" data-widget_type=\"eael-breadcrumbs.default\">\n\t\t\t\t<div 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Business Development The authoritative reference for business development terminology \u2014 aligned with the BDA BoCK\u2122 2026 framework. Every term, concept, and definition used across BDA certifications, in one place. A B C D E F G H I J K L M N O P […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":14561,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-14703","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Development Glossary | Official BDA Terms & Definitions<\/title>\n<meta name=\"description\" content=\"Browse the official BDA glossary for key business development terms, definitions, and frameworks used across certifications, training, and partnerships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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